Nothing has quite revolutionized communication like technology has. Whether the invention of the telephone in 1876 or the internet in 1983, strides have always been taken to connect us closer. More recently, we have begun to see discussions on using Artificial Intelligence (AI) in our day-to-day activities. Of course, communication is one such area that… Read more
The digital marketplace appears bustling, brimming with endless possibilities. Customers browse and consider their virtual desires, filling digital carts with aspirational purchases. Often, these carefully compiled collections reach the precipice of checkout, only to vanish like phantoms, leaving behind a chillingly familiar statistic: the cart abandonment rate. This seemingly innocuous KPI represents far more than… Read more
Do you feel anxious, stressed, or depressed every Sunday night? Do you dread the thought of going back to work or school on monday? If you answered yes, you might be experiencing the Sunday Scaries. The Sunday Scaries are the feelings of doom and anxiety that show up the evening before another week begins. Various… Read more
The bedrock of efficiency is communication perhaps a blanket statement but one with a degree of truth. If you were to tell someone this, they might say that it’s obvious because why wouldn’t communication be essential? It is the most basic part of any working relationship. Yet, even though it seems obvious, there is a… Read more
Information Technology (IT) is a crucial driver of innovation and growth, simply possessing technical expertise is no longer enough. To stay ahead of the curve, organizations must embrace operational excellence, and a key tool in achieving this is the Total OpEx IT Key Performance Indicator (KPI). What is the Total OpEx IT KPI? Total Operating… Read more
Introduction In today’s fast-paced world, where talent is as rare as gold dust, the role of the Chief People Officer, People Operations Manager, or VP of People has evolved into something resembling a magic act. These professionals are tasked with keeping the gears of productivity turning and becoming the ultimate maestros in attracting and retaining… Read more
In today’s competitive talent landscape, attracting qualified candidates is only half the battle. The real challenge is keeping them engaged and interested throughout the recruitment process. Studies paint a grim picture. A Glassdoor study reveals a staggering 80% candidate drop-off rate across the application process. This means that for every 100 applicants, only 20 stick… Read more
PEST analysis is a strategic framework that helps organizations assess the external factors that influence their operations and performance. Acronymically representing Political, Economic, Social, and Technological aspects, PEST encapsulates key influences that can both positively and negatively shape businesses. But how can you measure the effects of these factors on your business? How can you… Read more
Introduction In the digital marketing world, understanding and analyzing Key Performance Indicators(KPIs)is crucial for measuring the success of your online strategies. One such vital KPI is ‘Page Views per Week’. This metric provides insights into the effectiveness of your content, website design, and marketing campaigns. Let’s dive into what it means, its formula, and how… Read more
As we reminisce about 2023 at Profit.co, it’s clear it was a landmark year brimming with achievements. From prestigious awards to unveiling innovative products, our journey was extraordinary. This blog is set to unfold all the thrilling chapters of the past year – from the milestones we’ve reached and the innovative products we’ve introduced to… Read more
Introduction As we approach 2025, the Human Resources (HR) landscape continues to evolve, driven by technological advancements, changing workforce dynamics, and emerging business challenges. We have to make sure that we understand that the world of work is undergoing rapid and profound changes, driven by technological advancements, demographic shifts, environmental challenges, and social movements. These… Read more
Change is not just inevitable; it’s the new normal. A McKinsey study states that 70% of change programs do not meet their goals due to resistance from and inadequate management support (McKinsey). This statistic shows the critical importance of adaptability in the workplace. Thriving in this constantly shifting environment requires more than technical skills or… Read more