What is the Say-Do Ratio in Profit.co, and how does it help measure business outcomes?

Category: OKRs

Profit.co offers the option to measure progress using the Say-Do Ratio, allowing organizations to track commitments against actual achievements with precision.

What is the Say-Do Ratio?

The Say-Do Ratio is a business value measurement (BVM) methodology that compares what was promised/committed (“say”) versus what was actually delivered (“do”).

  • Say → The plan, commitment, or the expected progress you declare at a certain point.
  • Do → The actual achievement or progress delivered at that point.

Why this feature?

  • Holds teams responsible for fulfilling their commitments, not just showing progress.
  • Eliminates inflated reporting by discarding partial completions.
  • Keeps focus on actual business value delivered, not interim milestones.
  • Adjustable thresholds allow you to define what counts as “done” (e.g., 90% or 100%).
  • Ensures reporting aligns across departments by standardizing measurement.

Step 1

How to Enable the Say-Do Ratio?

Navigate to Settings → OKRs → Authoring from the left navigation panel. On the Authoring page, select the Outcomes tab. Under Outcomes, enable the option Say-Do Ratio.

Once enabled, the system evaluates OKRs using the Say-Do methodology, replacing standard progress-based scoring.

Cutoff for KPIs & Initiatives – Set a target percentage (e.g., 80%) to determine when a KPI or initiative is considered successfully delivered.

Cutoff for Company and Department OKRs/KRs – Define what portion (e.g., 80%) of total OKRs or KRs must be on track to meet performance standards.

This method supports accountability by tracking actual outcomes against initial commitments.

Note: The Say-Do Ratio supports only three status types: Not Started, On Track, and In Trouble.

Step 2

 Performing a Check-In with Say-Do Ratio

  • If you set the cutoff threshold for KPIs or Initiatives at 80%, the system considers them On Track only when progress is 80% or above.
  • If the progress is below 80% (e.g., 79%), the system treats it as Not Started.
 

Example:

  • Key Result: Revamp 30 existing YouTube videos with the latest features
  • Target Period: Q3 (July–September)
  • Check-in Frequency: Every Friday

On September 12, the planned progress is 24, and the actual progress is 21.

Progress calculation:

Progress =(24-0/30-0)*100 Progress = 70

Status calculation:

Status=24/22×100

Status = 92%

Since the Status is 92%, it meets the cutoff for KPIs & Initiatives and is marked as On Track.

How is the Overall Objective Progress Calculated?

The system evaluates all Key Results under the Objective against the defined cutoff thresholds.

  • Only those KRs meeting or exceeding the threshold are considered On Track.
  • The Objective’s overall SU Ratio is then calculated as:

(Number of KRs On Track ÷ Total Number of KRs) × 100

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