Marketing OKRs > Enhance Digital marketing

Enhance Digital marketing


In this video, we’re going to write an OKR to “Enhance Digital Marketing”. Dedicating time and employee effort to enhancing your digital marketing strategy is a smart investment of resources that can yield many returns and make your business available and visible to customers in a new way.

The key results that will contribute to this objective are:

    Improve SEO Site Health from 30% to 80%

  • Increase Traffic Through Backlinks from 30% to 60%
  • Improve AIncrease Open Rate for Email Marketing from 20% to 70%

Let’s input this OKR into the software. After inputting the title and parameters of your objective, you’ll create your first key result using the form. Title this key result– “Improve SEO Site Health from 30% to 80%” and then select the target date for completing this key result.

Because this key result includes a metric we would like to increase, we’ll select “Increase KPI” from the key result type drop down menu. Then, you can either browse KPIs by category by pressing the magnifying glass, or typing in the KPI in the search bar and selecting from the suggestions menu.

Adjust your KPI values to your specifications– in this case, we’ll set the starting value at 30% and the target value at 80%.

Then, determine if you’d like to assign this key result to any particular department or employee, and select the frequency with which you would like to complete check-ins.

Then, press “Create”.

Here, you have a specific key result that demands ambitious growth and improvement from it’s assignees. This will necessarily impact your overall objective of Enhancing Digital Marketing, as SEO site health is an important component of staying visible on the Internet and being able to be frequently located by prospective and current customers. Here are the other key results that will be impactful for this objective–

Developing key results that make an aspirational and broad goal possible is the key to writing effective OKRs. Ensuring that you develop metric-based key results that you can easily measure will keep you and your department on track, making progressive steps towards your important goals.