Marketing OKRs > Improve Brand Engagement

Improve Brand Engagement


In this video, we will write an OKR to “Improve Brand Engagement”. Taking full advantage of the digital opportunities for customer engagement should be at the forefront of any Marketing Department’s priorities, and creating an OKR that will help you accomplish this in a focused, efficient manner, is a great way to focus your team and your efforts.

The key results we could use for this objective are:

    Increase # of active users from 2000 to 5000

  • Increase customer success stories on website from 0 to 5
  • Ensure Brand Consistency

Let’s input the first key result into the software. After inputting your Objective, use the form to create a new key result, and title it– “Increase number of active users from 2000 to 5000”. Then, select the target date for this key result. Because this is a key result with a unit we would like to increase, we’ll select “Increase KPI” from the key result type menu. Select your KPI by browsing using the magnifying glass, or typing the KPI title in the search bar. In this case, you can type “number of active users”. Adjust these KPI values to your specifications– increase 2000 active users to 5000 active users– and then indicate if you would like to assign this key result to another member of your team.

Select the frequency with which you would like to complete check-ins on this key result, and then press “create”.

Now, you have a specific and impactful key result that will necessarily improve your brand engagement. Here are the other key results that can help you achieve this goal.

Ensuring that your key results are focused, specific, and measurable is the best way to reach your ambitious objectives and see real impact in your company and in your marketing department while utilizing the OKR methodology.