We all know that first impressions are crucial, regardless of where we are. Whether we are trying to impress a date, a potential, or a customer, we want to make their first visit worthwhile – so that they will eventually return again. But how do we know whether our website actually made an impression on… Read more
Utilizing digital marketing metrics is highly recommended for assessing your campaign’s effectiveness. And the goal completion rate makes no exception to the rule, whatsoever. Each entrepreneur should acknowledge that the business world is continually changing – which is why your strategies should be updated accordingly; otherwise, they won’t generate the results you’re looking for. A… Read more
We’ll start with defining what an external website link is. To that end, an external website link is a hyperlink that directs to any other domain than the one that exists on the source. In other words, if there is another website that links to your website, then, we would be talking about an external… Read more
We live in the era of continually evolving technology. This could make it a real challenge for companies to up their game and reach their performance targets – especially when it comes to marketing. Nowadays, digital marketers ought to be knowledgeable concerning the use of metrics, their importance, and the way in which they are… Read more
Fact: sleeping or just taking a nap is good for your health. But when it comes to marketing, dormancy rates are the worst that could happen. Well, almost the worst. Dormancy rate referrers strictly to the customers that you haven’t heard from in a while. This could impact your sales in several ways. However, there… Read more
Today we’ll be looking in customer share and why this is one more important than market share, in our opinion. We’ll explain why the first should be your point of focus when creating your content, selling your products and services, and when deciding over an advertisement plan. Some decades ago, businesses were all about market… Read more
Customers don’t always stay with a company forever. For multiple reasons, they leave, and you are left with fewer customers than before. There is a way to measure the rate at which customers leave. It is called customer attrition. If you’re on this page, you probably want to find out more about it. So, let’s… Read more
The cost per lead is an essential metric for several reasons. A marketing campaign is only profitable when it reaches its target – right? And the safest way in which you can ensure that it has actually reached its target is by analyzing the results it generated. This is where the cost per land metric… Read more
The Cost per Action is a payment model used in online advertising, in which the payment is based only on actions that are qualified as a return – for example, registrations in different websites or sales. Before starting a Cost per Action campaign on a website, a cost-per-action agreement will be made between the two… Read more
When talking about Content Downloads, we refer at all the times the users of a certain website decided that the content found on it is important enough for them to save it for later. Of course, this metric has little to do with the amount of money a certain website makes or things like that…. Read more
OKRs are the most proficient performance management tool that allows you to align and support your organization’s goals. With OKRs managing the various departments in an organization can be quite easy. When it comes to internet marketing, Click Through Rate (CTR) is one of the aspects you must really know and understand in depth. Read… Read more
For a business to be successful, its owner needs to get the brand out there. It needs to become known among the masses – to be recognized instantly by those who interact with it. Most of the brand awareness nowadays is done on social media – particularly on platforms such as Facebook or Twitter. While… Read more