Decision-making is a complex process that determines our daily lives, from choosing our meals, our significant others, our purchases, and our investments. But the human brain, remarkable as it is, often takes shortcuts to help us make decisions. One of these mental shortcuts is called a representative heuristic. Let’s begin by defining some essential terms… Read more
Ask anyone about their life expectancy: how long do they think they’ll live? The most common answers involve parents and grandparents. If they lived for over 100 years, you expect longevity. Is this accurate? We use our parents’ age as an anchor or reference point for our expectations. Unfortunately, we ignore that our current lifestyle… Read more
Metrics are critical measures of performance for any Business and help you learn more about the productivity of your sales team. In an organization, to evaluate the performance of your sales team, Key Performance Indicators (KPIs) are used to measure the efficiency of your sales funnels. KPIs also assess the effectiveness of your outreach methods…. Read more
Introduction There are people, and then there are sheeple, which are easily influenced and conform to the majority opinion. People often follow the herd mentality more often than not, affecting every aspect of their lives. Herd instinct also influences how we make business and investment decisions. So, what is herd mentality, and why is it… Read more
Decision making is an integral part of organizations. Taking the right decisions at the right time every time plays a crucial role in the success of the organization. However, taking the right decision every time requires clarity of thought and freeing oneself from various cognitive biases. Sometimes decision making involves making tough choices. In that… Read more
Good decisions play a key role in the long-term success and growth of the organization. But good decision making requires an objective mindset that is free from any biases. Individuals at all levels may have biases and assumptions that come into play while making important, business-critical decisions. These cognitive biases can lead to poor judgment,… Read more
Introduction Marketing in the technology age creates, shares, delivers, and exchanges offerings that benefit customers, clients, partners, and society. Every business needs marketing to establish a connection between clients and the company. With the current technology penetration, reaching and capturing the customer’s attention has become easy and complex. Managing clients who seek personalized services at… Read more
Introduction Key SaaS metrics are essential to determine the profitability of a business. They answer crucial questions such as how to boost customer acquisition. There are numerous SaaS metrics to monitor, but some are more valuable than others. Instead of tracking all the metrics, it’s best to focus on essential ones that help your business…. Read more
Bastin Gerald Founder & CEO at Profit.co Last updated: October 31, 2022 OKR Enablement is key for any OKR program’s success, and by extension OKR Captains are key for successful OKR Enablement. So when we tried to find out what an OKR Captain should be doing, we got a whole list of answers that led… Read more
In a fast moving world, business decisions need to be taken quickly and correctly on a consistent basis for long-term success of the organization. But decision making can get tricky when you have the constraint of time or you may lack complete information. In those times, you tend to rely on instincts and whatever available… Read more
Introduction When you are considering lead generation, the quality of the lead is more important than its quantity. Sales-qualified directs your business to better chances of success. What is a Sales Qualified Lead? Sales-qualified leads allow you to target customers with a high likelihood of buying your product. A sales-qualified lead has a high probability… Read more
Running an organization is all about making choices and making decisions. When decisions are taken at the higher echelons of the hierarchy, they can have far reaching implications and impact. So the more significant the decision, the more sound it should be. There are instances where you make a choice, decide, and move ahead, only… Read more
