Profit.co for HR Teams

Reviews Built on Real Work, Not Memory

Profit.co pulls every goal, check-in, and piece of feedback into the review automatically.

Rated 4.7 out of 5 on G2, Capterra and Gartner

Rated 4.7/5 by 500+ Leaders

Trusted by 1,500+ Organizations worldwide

Trusted by 1,500+ organizations worldwide
G2 Fall 2026 awards: Leader Enterprise, Leader, Regional Leader Middle East & Africa, High Performer Enterprise, Easiest Admin Enterprise, Momentum Leader

Why Performance Reviews Are Harder Than They Should Be

Most review processes waste time, lose trust, and stay disconnected from strategy.

  • Managers judge the last month, not the full year

  • Employees don't trust ratings they can't see the basis for

  • Performance and strategy stay completely disconnected

  • Every review cycle costs HR weeks of coordination

Performance Tools Built for Fair, Efficient HR Cycles

  • Performance review populated from OKR and check-in data

    OKR-Linked Reviews

    Every review starts from real goal data

    OKR progress and check-in history auto-populate every review. Managers see the full year before writing a word.

  • 360 degree feedback dashboard

    360° Feedback

    All rater input in one dashboard

    Multi-rater feedback from Self, Peer, Manager, and External Reviewer — consolidated in one Employee 360° view.

  • Calibration session rating distribution view

    Score Calibration

    Align ratings before scores lock

    Sessions surface rating distributions, flag outliers, and let HR compare scores before decisions lock.

  • AI-drafted performance review from goal data

    AI Review Drafting

    Draft every review in minutes

    AI generates self-assessments and manager evaluations from OKR data. No blank forms. No wasted hours.

Complete feature set

Everything HR Teams Need – One Platform

Reviews, feedback, development, and goal-linked evaluations across your entire organization.

  • Performance Reviews

    Linked to real goals

  • 360° Feedback

    All raters, one view

  • 9-Box Talent Matrix

    Spot performers and gaps

  • Calibration

    Remove bias before lock

  • Developmental Plans

    Goal-linked growth plans

  • PIPs

    Milestone-based improvement plans

  • 1:1 Check-ins

    Shared agendas, tracked actions

  • Incentive Workbench

    Ratings linked to pay

  • Review Templates

    Custom forms per cycle

  • Workflow Automation

    Auto-launch and remind

  • Analytics & Reports

    Trends for leadership review

  • Multiple Assessment Types

    OKR, goal, or KPI-based

AI Agents

AI Agents That Draft Reviews From Real Goal Data

Each agent reads goal history and performance data, generating a first draft before the review form opens.

  • Self-Assessment Agent

    Self-Assessment Agent

    Self-assessments written from real goal and OKR data

    Generates employee self-assessment drafts from OKR achievement, goal completion rates, and check-in history, so no one stares at a blank form.

  • Manager Assessment Agent

    Manager Assessment Agent

    Manager evaluations grounded in what the team delivered

    Creates manager review drafts using direct report performance data, check-in history, and goal progress, ready to review and send, not write from scratch.

  • Goals Authoring Agent

    Goals Authoring Agent

    Well-structured goals in seconds, not planning sessions

    Drafts measurable, OKR-aligned goals for individuals and teams from a short business objective description, complete with Key Results.

Performance Management Execution Suite

Connect Performance to the Work Behind Every Review

  • Connect your company strategy to every review

    OKRs

    Bring Live OKR Progress Into Every Performance Review

    Enable it on the template and each person’s OKR results flow into their review. Ratings reflect what was actually achieved.

  • See the real work behind every rating

    Tasks

    Show Real Task Delivery Inside the Review Itself

    Enable it on the template and task completion data flows into reviews too. Recognize consistent contribution, not just headline goals

  • AI does the prep before you open the form

    Meetings

    Open a 1:1 to Talk Through Any Review

    Employees and managers can each schedule a one-on-one around the review. Performance becomes a conversation, not a one-way rating.

See Profit.co Performance Management in action

Book a 30-minute demo and see how Profit.co turns OKRs, goals, and feedback into reviews every employee can trust.

Integrations ecosystem

Connects to the tools
your teams already use

100+ native integrations that keep your data in sync – so teams check in, update progress, and stay aligned without switching apps.

Browse all 100+ integrations →

Customer stories

The results speak for themselves

Rated 4.7 out of 5 on G2, Capterra and Gartner

Rated 4.7/5 by 500+ Leaders

After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became much faster.

Suganya R.

One of the significant benefits we found was reduced time spent on reviews — 75% reduction of time spent in reviews for executives.

Gerardo Haro

Profit.co gave our teams a shared language for strategy — priorities stay visible, and execution finally matches the plan.

Hasna Beeran

We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year.

Dr. Thomas Troeger

With Profit.co, strategy reviews stopped being slide decks — we see live progress and act on risks in the same week.

Rakshit Choudhary

OKRs in Profit.co helped us connect product delivery to company outcomes — everyone knows what winning looks like.

Prakash Nair

After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became much faster.

Suganya R.

One of the significant benefits we found was reduced time spent on reviews — 75% reduction of time spent in reviews for executives.

Gerardo Haro

Profit.co gave our teams a shared language for strategy — priorities stay visible, and execution finally matches the plan.

Hasna Beeran

We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year.

Dr. Thomas Troeger

With Profit.co, strategy reviews stopped being slide decks — we see live progress and act on risks in the same week.

Rakshit Choudhary

OKRs in Profit.co helped us connect product delivery to company outcomes — everyone knows what winning looks like.

Prakash Nair

We finally have one place where goals, projects, and performance stay aligned — no more chasing updates across tools.

Henry Braithwaite

Profit.co made cross-team priorities transparent — we ship what matters and drop the noise with confidence.

Rahul Daswani

Just in the last year, tracking work in Profit.co made it easy to prove ROI and scale OKRs across the company.

Juan Felipe Arjona

Weekly check-ins in Profit.co keep every squad honest about progress — blockers surface early, not at quarter end.

Ankita Roy

Leaders now have clear, real-time visibility into progress — strategy stopped living in disconnected spreadsheets.

Jose Duvan V.

Profit.co helped us turn annual plans into weekly execution — teams know the score and move with clarity.

Kari Montes

We finally have one place where goals, projects, and performance stay aligned — no more chasing updates across tools.

Henry Braithwaite

Profit.co made cross-team priorities transparent — we ship what matters and drop the noise with confidence.

Rahul Daswani

Just in the last year, tracking work in Profit.co made it easy to prove ROI and scale OKRs across the company.

Juan Felipe Arjona

Weekly check-ins in Profit.co keep every squad honest about progress — blockers surface early, not at quarter end.

Ankita Roy

Leaders now have clear, real-time visibility into progress — strategy stopped living in disconnected spreadsheets.

Jose Duvan V.

Profit.co helped us turn annual plans into weekly execution — teams know the score and move with clarity.

Kari Montes

Enterprise Grade Security

Keep your company’s data secure and compliant with industry-leading security standards and certifications.

  • SOC 2 certified

    SOC 2 TYPE II

  • ISO 27001 certified

    ISO 27001

  • GDPR compliant

    GDPR

  • HIPAA compliant

    HIPAA

FAQ

Frequently asked questions

Still have questions? Ask Questions →

See how Profit.co gives HR teams fair, data-driven, and automated performance cycles.