When talking about the Average Purchase Value, it is referred to the average sales value of each processed sales transaction. Basically, it shows you what’s the average amount that is currently spent on one of your products or services, in an individual transaction. Depending on, for example, the length of the average contract or your… Read more
As a business owner, it is utterly mandatory to turn to mathematics and formulas in order to track your financial operations. Categorically, there’s no way in which you can assess whether your business is successful or not without being fully aware of the relationship between the investments made and the revenue generated. This brings us… Read more
Visitors are the ones driving traffic to your website and sustaining it. Basically, a website would be nothing without visitors, because it would serve no purpose. One way to comprehend how these entire process works is by understanding traffic sources themselves. So, would you like to find out more about web traffic sources? You’ve come… Read more
Have you ever wondered what those packets sent and received on the small icon of your start bar are? When you’ve got a stable internet connection via cable, the packets sent and received are basically clumps of data that you send and receive (obviously). On another scale, these clumps of data are highly important for… Read more
When you analyze a website, in terms of traffic, you have to pay attention especially to two things, namely, the visits and the unique visitors of your website. Of course, they are not one and the same thing. The visits represent the number of times your website has been accessed, during a period of your… Read more
“Total visits” refers to the total number of visits your website got during a certain period. It’s something very simple, but something important, because it can show you whether certain content or methods were successful or not. Consequently, you know what to post more and what you need to improve. So, if you want to… Read more
To start with, the website traffic lead ratio provides specific information concerning the number of website visitors that actually converts to leads. This metric is, without a doubt, really useful, as it allows you to assess the quality of your website traffic, and whether you should change your strategy or not. In addition, it is… Read more
Today we will focus on another important metric – namely the sessions by device type metric. Expressly, this metric outlines the given percentage of users that visit your website on every device, within a specific timeframe, of your choice, of course. In lines with research, in the year 2015, mobile search was more widespread than… Read more
So, how loyal are your visitors, if you were to be honest? Do they return after visiting once, or is it just a “one-night stand” for them? There’s a reason why returning customers hold value to a certain business – and not only because you sell them your services. It’s because, whether they notice it… Read more
Marketing involves everything that a business does in order to attract customers and create a loyal relationship with them. The science is not precise – but with each day and each technological development, it is getting better. Many of the questions brought by marketing experts will revolve around the return on investment (ROI). They want… Read more
One of the main ingredients marketers need in order to create the recipe of success is a good response rate. This is, in fact, the measurement of the number of people who respond to a certain call-to-action, such as surveys. Every time you start such a campaign in which you desire to gather as many… Read more
Ever seen those pesky ads on the upper right corner of Facebook – the ones that you’re always clicking by mistake? Well, referral traffic is about this. Advertising your website is everything. Studies show that more than 200 million people are constantly active on Facebook – so why not advertise there? There are chances that… Read more