Webinars provide an excellent way to reach, educate and engage your target audience. They enhance your ability to generate more quality leads, collect valuable feedback and build interest in your products or services. Although tracking the ROI of virtual events can be challenging, there are simple and practical ways to monitor and evaluate your ROI…. Read more
Introduction: In today’s digitally entangled world, social media has become a powerful platform for individuals and businesses to engage with their audiences. According to recent research on customer experience, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to their family and friends. So,… Read more
Introduction In customer success, escalated calls are not merely challenges but rather opportunities to strengthen relationships and deliver exceptional experiences. These calls serve as a litmus test for the effectiveness of your customer success strategies and highlight areas where improvements are needed. As a crucial key performance indicator (KPI), the management and resolution of escalated… Read more
Introduction Understanding customer behavior and preferences is paramount in the ever-evolving world of customer-centric businesses. The average number of tickets per customer is one key metric that can provide valuable insights into customer engagement and satisfaction. According to HubSpot, A Salesforce research states that “If the company’s customer service is excellent, 78% of consumers will… Read more
In simple terms, decision-making is the ability to make a choice. However, it can become complicated in an organizational context. Business leaders must make critical decisions constantly to ensure smooth operations, customer and employee satisfaction, and profitability. This guide explores the importance of decision-making and the essential strategies and models to help you make the… Read more
In the current business world, the customer is king. Many companies lose millions of potential revenues due to customer churn. Businesses must identify effective ways to deliver the best customer experience to retain a competitive edge and reduce customer churn. Thanks to technology, webinars are among the most effective ways to nurture customer relationships while… Read more
What do all successful companies and organizations have in common? The ability to develop and pivot their strategies for significant and successful change. All entrepreneurs know that change takes many forms. From hiring and losing employees to keeping up with new competitors and scaling operations to meet demand, change can appear in many ways for… Read more
Introduction Delivering exceptional customer experiences can help you attain paramount success. One effective metric that helps organizations gauge the ease of doing business with customers is the Customer Effort Score (CES). By assessing CES, companies gain a deeper understanding of their customers’ needs and expectations. They can identify areas of improvement and implement strategic changes… Read more
Webinars are excellent and budget-friendly tools to drive business growth through lead generation. In fact, about 73% of sales and marketing teams recommend webinars as highly effective tools to generate quality leads. This success comes from the webinars’ ability to engage potential customers, making them more receptive to your brand, products, or services. The question… Read more
Social media has evolved from mere buzzwords to essential aspects of our everyday lives. It provides marketers with the opportunity to reach diverse audiences by sharing content. One effective and genuine marketing approach involves encouraging consumers to share content or provide reviews on social media platforms. This strategy, known as social sharing, is employed by… Read more
Conducting webinars is a great strategy to connect to your audience, but only if you have an audience that registers. Event registration is a crucial aspect of event planning. It’s the best way to ensure the target audience signs up for your webinar. Event registration ensures attendance through incentives and increases satisfaction levels. It creates… Read more
Introduction Studies show that 81% of customers attempt to care for matters themselves before contacting a service representative. In customer success, tracking and optimizing key performance indicators (KPIs) ensures customer satisfaction and business growth. One important KPI in this domain is the Self-Service Rate. It serves as a metric to measure the proportion of customer… Read more
