Page Views per Session

| Category: Marketing.

When talking about page views per session, we are not looking just at a metric that helps us manage our website. We are also looking at and determining how easy is it for one of the users that access our website to navigate through it. For example, if you have an article, let’s say, on… Read more

Online Conversions Metric

| Category: Marketing.

Another metric that marketers find extremely useful is the online conversions metric. This determines the efficacy of your marketing strategy when it comes to converting your online audience into customers. How could we define a conversion? In plain English, a successful conversion would be when a person sees an ad and, afterward, decides to purchase… Read more

Newsletter Signup Conversion Rate

| Category: Marketing.

In today’s article, we’ll discuss about the newsletter signup conversion rate. We’ll answer the most frequently asked questions on the topic – such as why do we use this metric, and how it can be helpful for businesses. In other words, the newsletter signup conversion rate measures the number of people that visit a website… Read more

New Leads Generated

| Category: Marketing.

This is a term that will help you figure out if your marketing campaigns were successful. There’s no need for complicated calculations. Just watching the charts will give you the numbers you are searching for. Although the charts are accurate enough, you must check them on a weekly basis. This way you can get a… Read more

Net Promoter Score

| Category: Marketing.

The net promoter score, whose abbreviation is NPS, aims at assessing a customer’s willingness to promoting a specific product to friends and colleagues. Usually, this score results after conducting customer surveys, which ask the trivial question: would you consider recommending our service or product to a friend or colleague? Concurrently, clients may choose a number… Read more

Marketing Originated Customers

| Category: Marketing.

Among the three basic marketing metrics strategies every business should be measuring you might find this unusual, yet very useful formula: New Customers that Started as a Marketing Lead/New Customers in a Month= Marketing Originated Customer Percentage This is a ratio that aims at emphasizing how much your business is driven by the marketing team…. Read more

Lifetime Value: Customer Acquisition Cost (LTV: CAC)

| Category: Marketing.

If you’re not new in the marketing world, you’ve probably heard about the LTV: CAC metric. Short for Lifetime Value: Customer Acquisition Cost, this metric is one of the key metrics that help you monitor your business. It allows you to track the total value of a customer and compare it to the acquisition cost,… Read more

Lead Conversion Rate

| Category: Marketing.

Without a doubt, one of the most significant measurements for tracking your marketing process is the lead conversion rate. Lead conversion aims at defining the changes from a lead to another buyer stage. To that end, if you understand what lead conversion actually entails, you can maximize it. The truth is that many businesses fail… Read more

Keyword Performance

| Category: Marketing.

Nowadays, a brand’s online performance is imminently linked with its keyword performance. To that end, the keyword ranking performance metric is of utmost importance to marketers, allowing them to gauge the efficacy of their SEO efforts. Expressly, keyword rankings are dependable indicators that facilitate information concerning your business’ capabilities of enhancing its existing rankings, or… Read more

Incremental Sales

| Category: Marketing.

When it comes to marketing campaigns, sales are the most important things to consider. The more you sell, the more profitable the business becomes. This is why you have to keep a close eye on your marketing strategy. If the incremented sales aren’t changing or improving all that much, then it might mean that you… Read more