Funnel Conversion Rate

| Category: Marketing.

If you aim at selling a product or service online, you are already possessing a conversion funnel and therefore, the rate of this metric is very important for your business. Your target should nevertheless be optimizing this funnel for maximum results – and the good news is that it is achievable. If you do not… Read more

First Visit Metric

| Category: Marketing.

We all know that first impressions are crucial, regardless of where we are. Whether we are trying to impress a date, a potential, or a customer, we want to make their first visit worthwhile – so that they will eventually return again. But how do we know whether our website actually made an impression on… Read more

Goal Completion Rate

| Category: Marketing.

Utilizing digital marketing metrics is highly recommended for assessing your campaign’s effectiveness. And the goal completion rate makes no exception to the rule, whatsoever. Each entrepreneur should acknowledge that the business world is continually changing – which is why your strategies should be updated accordingly; otherwise, they won’t generate the results you’re looking for. A… Read more

External Website Links

| Category: Marketing.

We’ll start with defining what an external website link is. To that end, an external website link is a hyperlink that directs to any other domain than the one that exists on the source. In other words, if there is another website that links to your website, then, we would be talking about an external… Read more

End Action Rate KPI

| Category: Marketing.

We live in the era of continually evolving technology. This could make it a real challenge for companies to up their game and reach their performance targets – especially when it comes to marketing. Nowadays, digital marketers ought to be knowledgeable concerning the use of metrics, their importance, and the way in which they are… Read more

Dormancy Rate

| Category: Marketing.

Fact: sleeping or just taking a nap is good for your health. But when it comes to marketing, dormancy rates are the worst that could happen. Well, almost the worst. Dormancy rate referrers strictly to the customers that you haven’t heard from in a while. This could impact your sales in several ways. However, there… Read more

Customer Share by Category

| Category: Marketing.

Today we’ll be looking in customer share and why this is one more important than market share, in our opinion. We’ll explain why the first should be your point of focus when creating your content, selling your products and services, and when deciding over an advertisement plan. Some decades ago, businesses were all about market… Read more

Customer Attrition

| Category: Marketing.

Customers don’t always stay with a company forever. For multiple reasons, they leave, and you are left with fewer customers than before. There is a way to measure the rate at which customers leave. It is called customer attrition. If you’re on this page, you probably want to find out more about it. So, let’s… Read more

Cost per Lead Metric

| Category: Marketing.

The cost per lead is an essential metric for several reasons. A marketing campaign is only profitable when it reaches its target – right? And the safest way in which you can ensure that it has actually reached its target is by analyzing the results it generated. This is where the cost per land metric… Read more

Cost per Action (CPA)

| Category: Marketing.

The Cost per Action is a payment model used in online advertising, in which the payment is based only on actions that are qualified as a return – for example, registrations in different websites or sales. Before starting a Cost per Action campaign on a website, a cost-per-action agreement will be made between the two… Read more