Create Customer-Facing Content to Help Sales/Support

In this video, we’ll write an OKR to “Create Customer-Facing Content to Help Sales/Support”. This Objective targets a facet of the Sales department that might seem difficult to measure, however utilizing KPIs, the Sales department can easily connect this objective with tangible key results.

Here are the key results we’ll use to measure this objective:

• Write 26 promotional posts to help promote the product
• Increase number of product demo videos from 10 to 20
• Increase number of online reviews from 0 to 15

Let’s input this OKR into the Profit.co software. Input your objective, and then create the key result “Write 26 promotional posts to help promote the product” using the form.

First, select the key result type from the drop down menu. Because this is a metric-based key result with a value we’d like to increase, we’ll select “increase KPI” from the drop down menu. Choose a KPI by pressing “Search & Select KPI”. This will open a pop up where you can search your KPI by name, or browse through KPI categories and select from the provided list.

Select a target date for completing your key result.

Then, modify your chosen KPI values to fit your specifications. In this case, we’ll be increasing promotional posts from 0 to 26.

Based on the information you provided, the form will build a title for you. Make any necessary modifications, or add any desired context.

Then, you can indicate if you’d like to assign this key result to a specific employee by pressing the “Search & Select Assignee” button. You can search for an employee, team, or department using the search bar, or browse using the catalogue.

Finally, select the frequency with which you would like to complete check-ins, and press “Create”.

This key result has a highly specific target goal, and it’s completion will necessarily contribute to the overall objective progress, as providing promotional posts will increase the likelihood that individuals choose to review and buy your product.

Here are the other key results we can use for this objective.

Keeping key results specific will help you write impactful and substantive OKRs that can enact real improvement in your sales department.