Behavioral Economics and Employee Engagement

| Category: Behavioral Economics.

How many of us have landed our ideal dream job? According to the Gallup reports, only 33% of the U.S. labor force and 15% of the employees all over the world are engaged. We define engagement as actually interested in what they do for a living. Most people are just out there trying to earn… Read more

The Role Loss Aversion Plays in the Goal Setting Process

| Category: Behavioral Economics.

Loss aversion as its name implies occurs when the psychological impact of losing something outweighs the pleasure of gaining. The economists have identified loss aversion as one of the most common and powerful behavioral biases. Daniel Kahneman, a Nobel winning psychologist and economist, views his work on loss aversion as his most important. Kahneman through… Read more

The Alphabet P

| Category: The Alphabet P.

The alphabet P is a pretty powerful alphabet among the English alphabets. According to the post “which English letter is the starting letter for the maximum words?”, the alphabet P is only 2nd with about 24,472 words, among all the 26 letters in English. There are other estimates that put the count of words starting… Read more

Never underestimate the spirit of a true entrepreneur

| Category: Persistence.

If you have been paying attention to the many inspiring stories of today’s renowned entrepreneurs, you will notice that they did not become successful overnight. You can learn how to start a business by looking to those nurtured their entrepreneurial skills by fixing and building gadgets in their garages and basements. They were selling lemonade… Read more

The importance of Partnership in business

| Category: Partnership.

The partnership is crucial to the growth of any business venture. Merchants and traders from time immemorial have made use of the principle of a strategic partnership to conduct their businesses; the trend is still very much applicable today. A partnership manifests itself in different forms, ranging from business owners cooperating to invest in a… Read more

Improve User Experience

| Category: UX OKRs.

A UX team wants to improve the User experience of their product. How can they measure if they are delivering amazing user experience? Read more…

Increase Website Engagement

| Category: SEO OKRs.

SEO team wants to increase engagement with website visitors. They can measure the progress towards their objective using the following potential indicators: Read more…