What is Cognitive Dissonance and How to Avoid the Pitfalls?

November 4th, 2022 | Category: Behavioral Economics.

Decision making is an integral part of organizations. Taking the right decisions at the right time every time plays a crucial role in the success… Read more

What is Confirmation Bias and How Does it Work?

November 4th, 2022 | Category: Behavioral Economics.

TL;DR Confirmation bias is the tendency to seek, interpret, and remember information that supports existing beliefs while ignoring contradictory evidence. In organizations, it can lead… Read more

What is a Marketing Qualified Lead? Definition and MQL Criteria

November 4th, 2022 | Category: KPIs Library.

Introduction Marketing in the technology age creates, shares, delivers, and exchanges offerings that benefit customers, clients, partners, and society. Every business needs marketing to establish… Read more

Annual Contract Value and its Importance For a SaaS Business

November 4th, 2022 | Category: KPIs Library.

Introduction Key SaaS metrics are essential to determine the profitability of a business. They answer crucial questions such as how to boost customer acquisition. There… Read more

The OKR Captain: Duties and Responsibilities

October 31st, 2022 | Category: OKR Management.

Bastin Gerald Founder & CEO at Profit.co Last updated: October 31, 2022 OKR Enablement is key for any OKR program’s success, and by extension OKR… Read more

Psychology Behind Availability Heuristic and Decision Making

October 28th, 2022 | Category: Behavioral Economics.

TL;DR The availability heuristic is a cognitive bias where people make decisions based on information that comes to mind quickly—often recent, emotional, or memorable events—rather… Read more

What Are Sales Qualified Leads (SQL)? 10 Ways to Get Quality Leads

October 28th, 2022 | Category: KPIs Library.

Introduction When you are considering lead generation, the quality of the lead is more important than its quantity. Sales-qualified directs your business to better chances… Read more

Hindsight Bias, Assumptions and Predictability

October 28th, 2022 | Category: Behavioral Economics.

TL;DR Hindsight bias tricks us into believing past outcomes were predictable, even when they weren’t. In organizations, this creates overconfidence, weakens accountability, fuels blame, and… Read more

10 Great OKR Examples For Startups

October 26th, 2022 | Category: OKR Examples.

Introduction: Startups have been a buzzword that has been doing the rounds for quite a while. In their initial development stage, companies offering a product… Read more

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