Customer Attrition

Customer Attrition

| Category: Marketing KPIs.

Customers don’t always stay with a company forever. For multiple reasons, they leave, and you are left with fewer customers than before. There is a… Read more

Cost-per-Lead-Metric

Cost per Lead Metric

| Category: Marketing KPIs.

The cost per lead is an essential metric for several reasons. A marketing campaign is only profitable when it reaches its target – right? And… Read more

Content Downloads

Content Downloads

| Category: Marketing KPIs.

When talking about Content Downloads, we refer at all the times the users of a certain website decided that the content found on it is… Read more

Click-Through-Rate

Click Through Rate (CTR)

| Category: Marketing KPIs.

OKRs are the most proficient performance management tool that allows you to align and support your organization’s goals. With OKRs managing the various departments in… Read more

Bounce-Rate

Bounce Rate

| Category: Marketing KPIs.

Let us assume that you pass by someone you know, and they don’t say at least “hello!”. Well, this is basically a bounce rate. But… Read more