OKR Authoring
Describe the outcome you want. It drafts structured OKRs and flags gaps before the cycle starts.
After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became much faster.
Quick to build
Owning it takes years
Rated 4.7/5 by 500+ strategy leaders on G2A vibe-coded strategy app works on day one. Then you need security, audits, upgrades, and engineers to keep it running.
Trusted by 1,500+ Organizations worldwide
A real decision
Why a global company replaced its own strategy app
They built it with AI
Their own team used AI to create a working strategy app quickly, at almost no cost.
500 people used it
The app grew to 500 users and became a tool the whole company relied on.
They needed 2 teams
Two engineers kept it running, but no product team decided what to build next.
They chose Profit.co
Profit.co brought experience from hundreds of customers and keeps improving.
Nothing failed. The app succeeded, and success made it expensive.
Build vs buy, point by point
Where building wins, and where buying wins
We compared building your own strategy app with buying one, on the 10 points that matter most. Even with AI, building wins on only two.
2Building wins
- Time to a first versionDays instead of months
- Cost to get startedAlmost nothing
2Depends on you
- Does it set you apart from competitors?Build only if it is how you win customers. Strategy tools rarely are.
- Control over how it worksCloser than before. You can now customize a bought product with AI too.
6Buying wins
- Total cost over the yearsRunning it costs far more than building it
- Expert know-howAI writes code, not judgment from hundreds of customers.
- Keeping up with changeYou pay for every new feature yourself
- Security and staff riskCode nobody fully understands, kept by a few people
- Compliance across countriesAI cannot pass an audit for you
- Being tied inVendors work to keep you and go the extra mile. Engineers may leave for better opportunities.
AI made building faster, not owning cheaper.
Building still makes sense for an experiment or one team. Once hundreds of people rely on it, buying wins.
Why Profit.co
Built by product experts, run by engineers
One connected product for strategy, performance, projects, and engagement, kept secure, certified, and up to date.
Make strategy visible and executable at every level
Align the company around goals that matter, whether you run OKRs, Balanced Scorecard, Hoshin Kanri, or Strategy Roadmaps.
Instead of building: a new app every time your method changes. Profit.co keeps OKRs, Balanced Scorecard, and Hoshin Kanri interchangeable.
Buy the core. Vibe-code the edge.
Profit.co runs what the whole company relies on. Your team can still use AI to build small extras, like a view for one team, on top of it.
AI advantage17 active
AI agents working for your org 24/7
Every module is powered by purpose-built AI. These aren't generic chatbots — each agent is trained for a specific strategy execution task.
Live Agent Activity
Your Org · Right NowOKR Authoringjust now
Drafted 3 key results and flagged 1 owner gap
Progress2m ago
3 key results trending to miss this quarter
Project Authoring8m ago
Built 4 milestones and 26 tasks for the Q4 relaunch
Transcription15m ago
Pulled 6 action items and 2 OKR updates from a meeting
Ask Athena anything…
Answer agent
Ask anything about your strategy
Ask about your strategy, OKRs, or projects and get an answer grounded in your data.
Which departments are behind on their strategic priorities?Answered 2m ago
Two of six departments are below 60% progress at the halfway mark. Operations is 48% complete with 2 objectives at risk. Customer Success is 57% complete with 1 objective at risk. Both trace back to the same blocker: delayed vendor onboarding.
Departments behind2 of 6
Objectives at risk3
Shared blockerVendor onboarding
17Specialized AI agents
24/7Continuous monitoring
< 5sAverage insight delivery
Our customers are saying
Hear from our customers
Rated 4.7/5 by 500+ Leaders
One of the significant benefits we found was reduced time spent on reviews — 75% reduction of time spent in reviews for executives.
Profit.co gave our teams a shared language for strategy — priorities stay visible, and execution finally matches the plan.
We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year.
With Profit.co, strategy reviews stopped being slide decks — we see live progress and act on risks in the same week.
OKRs in Profit.co helped us connect product delivery to company outcomes — everyone knows what winning looks like.
After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became much faster.
One of the significant benefits we found was reduced time spent on reviews — 75% reduction of time spent in reviews for executives.
Profit.co gave our teams a shared language for strategy — priorities stay visible, and execution finally matches the plan.
We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year.
With Profit.co, strategy reviews stopped being slide decks — we see live progress and act on risks in the same week.
OKRs in Profit.co helped us connect product delivery to company outcomes — everyone knows what winning looks like.
We finally have one place where goals, projects, and performance stay aligned — no more chasing updates across tools.
Profit.co made cross-team priorities transparent — we ship what matters and drop the noise with confidence.
Just in the last year, tracking work in Profit.co made it easy to prove ROI and scale OKRs across the company.
Weekly check-ins in Profit.co keep every squad honest about progress — blockers surface early, not at quarter end.
Leaders now have clear, real-time visibility into progress — strategy stopped living in disconnected spreadsheets.
Profit.co helped us turn annual plans into weekly execution — teams know the score and move with clarity.
We finally have one place where goals, projects, and performance stay aligned — no more chasing updates across tools.
Profit.co made cross-team priorities transparent — we ship what matters and drop the noise with confidence.
Just in the last year, tracking work in Profit.co made it easy to prove ROI and scale OKRs across the company.
Weekly check-ins in Profit.co keep every squad honest about progress — blockers surface early, not at quarter end.
Leaders now have clear, real-time visibility into progress — strategy stopped living in disconnected spreadsheets.
Profit.co helped us turn annual plans into weekly execution — teams know the score and move with clarity.
Integrations ecosystem
Connects to the tools
your teams already use
100+ native integrations that keep your data in sync — so teams check in, update progress, and stay aligned without switching apps.
Browse all 100+ integrations
Build vs buy resource library
Deep dives on build vs buy software
One article per question, from hidden ownership costs to when building is the right call.
21 articles shown for all categories.
Strategy9 min
If Building Is Free, Why Does Your Vibe-Coded App Cost More Every Month?
Vibe coding removed the cost of the first version, not of every version after it. The bill didn’t disappear. It moved into fixes, security reviews, incidents and engineer hours nobody approved.
Read article →Strategy10 min
When Did Your Weekend Prototype Become the System Your Strategy Runs On?
Nobody decides to turn a prototype into a system of record; adoption decides for you. Once the organisation treats an app’s data as the official truth, enterprise obligations arrive with the users.
Read article →How to9 min
Did Anyone Prompt for SSO, Audit Trails and Data Retention?
SSO, role-based access, audit history, retention and data residency rarely appear in a demo because everyone assumes they exist. Yet they decide whether software survives inside an enterprise, and they’re most of the work.
Read article →Strategy8 min
Can You Prompt for Mistakes You’ve Never Made?
A prompt can only contain what its author already knows. Most strategy execution failures are invisible from inside one organisation and only surface as patterns across many. That experience is what a specialist vendor actually sells.
Read article →Strategy8 min
Who Decides What Your App Becomes Next Year: Your Engineers, or Nobody?
In most build scenarios, nobody owns an internal tool’s roadmap. Engineers are hired to keep software running. Deciding what it becomes next year is a product job, handed to a company that never meant to take it.
Read article →Deep dive10 min
What Happens to Your Vibe-Coded OKR App When You Adopt the Balanced Scorecard?
Switch to the Balanced Scorecard and your OKR app has to be rebuilt. OKRs, BSC and Hoshin Kanri store data differently, so changing method changes the data model.
Read article →
Enterprise grade security
Keep your company’s data secure and compliant with industry-leading security standards and certifications.
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ISO 27001
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