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Education · Marketing · Student Acquisition

Open Day OKR Tracker Template

Track open day registrations, show-up rate, visit experience, and attendee-to-enrolled yield in one shared OKR template.

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On TrackAt RiskOff Track
app.profit.co / okr-tracker / open-day
profit.co›OKRs›Student Acquisition
OKR Tracker

Open Day OKR Tracker

Marketing · Student Acquisition

0.47

Overall Score

O1

Grow open day registration and turnout

58%
KR1.1On Track

Increase open day registrations from 1,200 to 2,400 per cycle

Owner

Recruitment Events Marketing Manager

Target

2,400 registrations ( from 1,200)

Progress

63%
KR1.2At Risk

Increase registration-to-attendance (show-up) rate from 55% to 75%

Owner

Campus Visit Marketing Coordinator

Target

75% show-up rate ( from 55%)

Progress

44%
KR1.3On Track

Reduce cost per open day attendee from $60 to $35

Owner

Events Marketing Analyst

Target

$35 cost per attendee ( from $60)

Progress

66%
O2

Deliver a high-impact visit experience

42%
KR2.1At Risk

Increase open day attendee satisfaction rating from 3.5 to 4.5 (5-point scale)

Owner

Campus Visit Experience Manager

Target

4.5 attendee satisfaction rating

Progress

45%
KR2.2Off Track

Increase share of attendees who complete a next-step action on the day (book advising or start an application) from 30% to 60%

Owner

Visit Conversion Marketing Manager

Target

60% take a next step on the day

Progress

22%
KR2.3On Track

Increase second-visit rate (attendees returning for a deeper campus visit) from 15% to 35%

Owner

Prospective Student Engagement Manager

Target

35% return for a second visit

Progress

60%
O3

Convert visits into enrolled students

42%
KR3.1On Track

Increase open day attendee-to-applicant conversion rate from 40% to 65%

Owner

Enrollment Marketing Manager

Target

65% attendee-to-applicant ( from 40%)

Progress

64%
KR3.2At Risk

Increase open day attendee-to-enrolled yield from 25% to 45%

Owner

Yield Marketing Manager

Target

45% attendee-to-enrolled yield

Progress

42%
KR3.3Off Track

Increase share of the enrolled class that attended an open day from 35% to 55%

Owner

Marketing Analytics Manager

Target

55% of enrolled attended an open day

Progress

20%
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Execute your OKRs with profit.co

Six steps that turn your goals into scored, visible outcomes every quarter.

  1. Create your OKRs

    Set objectives and key results at corporate, department, team, and individual levels. Profit.co's AI Authoring drafts high-quality OKRs in seconds, ready for you to refine.

  2. Align goals across every team

    Cascade corporate OKRs down to departments, teams, and individuals. The alignment view shows every owner exactly how their key results contribute to the company's priorities.

  3. Assign owners and automate check-ins

    Give every key result an owner and a check-in frequency. Automated reminders prompt owners to update progress, status, and comments, so nothing slips between reviews.

  4. Track progress with live dashboards

    Heatmaps, confidence scores, and status charts show progress at a glance. Switch between eight OKR views, from Gantt to hierarchy, to suit every stakeholder's needs.

  5. Review and course-correct mid-quarter

    Confidence-based statuses flag at-risk key results automatically. AI Summaries turn check-ins into concise review notes, so you can decide what to accelerate, escalate, or rework.

  6. Reflect and reset

    Answer reflection questions at quarter-end to capture what worked well. Then reset each key result for next quarter: continue, modify, or complete and close it.

Who is this for

University recruitment events and campus visit marketing leaders accountable for open day registration, turnout, visit experience, and visit-driven enrollment.

  • Recruitment Events Marketing Manager

    Owns open day registration volume and the promotion driving prospects to sign up for a campus visit.

  • Campus Visit Marketing Coordinator

    Owns the show-up rate, closing the gap between registrations and attendees with reminders and logistics.

  • Campus Visit Experience Manager

    Owns attendee satisfaction, shaping the on-campus experience that turns a visit into a decision to apply.

  • Visit Conversion Marketing Manager

    Owns on-the-day next steps, converting the visit's momentum into booked advising and started applications.

  • Prospective Student Engagement Manager

    Owns repeat visits, bringing high-intent prospects back for the deeper look that drives yield.

  • Yield Marketing Manager

    Owns attendee-to-enrolled yield, tying open day attendance to the enrollments it ultimately produces.

Why teams use this template

Owned goals, measurable targets, and progress every stakeholder can see.

  • Close the gap between registered and actually there.

    A registration is not an attendee — a large share never show up. Tracking the show-up rate as a KR turns no-shows into a measured problem with an owner, recovering the reminders and logistics that get registrants through the door.

  • Capture the visit's momentum before it fades.

    A prospect is never more ready to act than during the visit. Tracking on-the-day next-step actions as a KR converts that momentum into booked advising and started applications, rather than letting a great visit end with nothing scheduled.

  • Prove the visit's effect on enrollment.

    Campus visits are expensive and their value is easy to assume but hard to show. Tracking attendee-to-enrolled yield and the visited share of the enrolled class as KRs makes the visit's contribution to enrollment defensible at budget time.

  • Run open days at a defensible cost per attendee.

    Open days consume staff, catering, and space. Tracking cost per attendee as a KR keeps the program efficient and reallocates spend toward the formats and channels that fill the campus with high-intent prospects.

How to use this template

Three steps to go from download to a filled-in plan for your team.

  1. Review the filled example (Sheet 1)

    Walk through three pre-filled objectives and nine key results with realistic targets, owners, progress scores, and lifecycle statuses. Use it as a reference before entering your own data.

  2. Fill in the blank template (Sheet 2)

    Add your department and quarter. Write your three objectives and nine key results, giving every KR an owner, a baseline, and a target.

  3. Track progress in the Excel tracker

    Enter the latest value in the Actual column each week. Progress and Lifecycle Status calculate automatically, and the Overall OKR Score updates in real time.

Related templates

More OKR templates for Education  ·  Marketing

Frequently asked questions

An open day OKR sets measurable quarterly goals for campus visit and open day marketing. The Objective is a qualitative goal such as growing turnout or converting visits; the Key Results are specific metrics like registrations, show-up rate, cost per attendee, visit satisfaction, on-the-day next-step actions, attendee-to-applicant conversion, and attendee-to-enrolled yield. It turns a door-count event into a measured funnel from registration through visit to enrollment.

Start tracking your Marketing OKRs today

Join 1,500+ organizations using profit.co to fill open days, lift show-up and visit conversion, and drive visit-based enrollment — every quarter.

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