After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became much faster.
Demand Management: Only Strategic Projects Get Approved
Rated 4.7/5 by 500+ leadersProfit.co governs demand management through configurable approval stages – every request is evaluated, scored against documented criteria, and cleared before it becomes an active project. Approved projects link automatically to portfolios and live OKR key results, giving portfolio managers a real-time view of which projects drive which objectives without a single manual update.
Trusted by 1,500+ Organizations worldwide
THE PROBLEM
Why Strategy Execution Fails at the Intake Stage
Demand is never the issue. The issue is that demand is never filtered. Every request competes equally – regardless of strategic merit – and your portfolio fills with work that keeps your teams occupied but not strategically productive.
- 1
Requests bypass approval workflows
A manager emails a verbal commitment. Work starts before business case or resource impact is documented.
- 2
No approval criteria exist
Portfolio managers debate strategic fit without a shared scoring rubric. Every evaluation becomes a negotiation.
- 3
Projects disconnect from strategy
Approved work enters the portfolio without linking to any OKR. The portfolio reflects what got approved — not what strategy requires.
HOW IT WORKS
Every Request. Governed. Every Project Justified.
Every request enters at the top and passes through approval stages. Only what is approved exits as a project — with portfolio and OKR assigned.
REQUEST CREATED
Enters Stage 1 directly
STAGE 1
Under review
✓ APPROVED
STAGE 2
Under review
✓ APPROVED
STAGE 3 (FINAL)
Final review
✓ APPROVED
Convert to Project
PROJECT
01
Request created
Submitted via structured intake form. Business case, sponsor, and effort estimate required. Enters Stage 1 directly.
02
Stage 1 review
Team completes checklist, sends for approval. Designated approver reviews and either approves or rejects.
03
Stage 2 evaluation
Checklist completed, scored against 15+ criteria including NPV and strategic alignment. Sent for approval.
04
Stage 3 final approval
Final governance review. Once approved, “Convert to Project” button becomes visible.
05
Becomes a project
Manual click on “Convert to Project” button. Request becomes an active project in your portfolio.
HOW PROFIT.CO SOLVES IT
Governed Demand in Three Connected Steps
Stop approving projects by urgency. Start governing every request with documented criteria before it becomes work.
Capture Every Request
Profit.co captures every project request in a single structured intake form — requiring a documented business case, named sponsor, and resource estimate before the request enters the approval queue. No project starts without a written justification on file, so your portfolio contains only work that cleared the threshold.
Evaluate Through Governed Stages
Profit.co routes each request through up to five configurable approval stages with a designated sign-off at each step. A scoring rubric covering strategic alignment, resource feasibility, and business impact replaces subjective debate with documented criteria – every decision is traceable, not reconstructed from memory.
Execute With OKR Linkage
Profit.co converts every approved request into a portfolio project linked to an active OKR key result – automatically. Your portfolio managers see a live view of which projects drive which strategic objectives without building a status report, running a reconciliation meeting, or maintaining a separate OKR-to-project map.
DEMAND MANAGEMENT RESOURCE LIBRARY
Deep dives on Demand Management
Strategic frameworks, intake processes, capacity planning, and alignment guides — one article per question.
HOW TO9 min
How to Ensure Strategic Alignment Through Demand Management
Strategic alignment through demand management means filtering every project request against your top objectives before committing resources. Organizations that do this consistently capture all incoming... Read…
Read articleHOW TO14 min
Project Intake Process Guide: A Step-by-Step Framework for High-Impact Teams
A project intake process is a structured system for capturing, evaluating, and approving incoming project requests before they consume team capacity. It defines who submits... Read…
Read articleSTRATEGY13 min
Demand vs Capacity Planning: What’s the Difference and How They Work Together
Demand planning identifies what work the organization needs to do and when. Capacity planning determines whether the people, budget, and time exist to do it.... Read…
Read articleDEEP DIVE9 min
The Importance of the Demand Forecast Accuracy KPI in Inventory Management
Demand Forecast Accuracy (DFA) is a KPI that measures how closely predicted demand matches actual customer demand, expressed as a percentage: [1 – (|Actual –... Read…
Read article
Quick Implementation
Get Started in 3 Simple Steps
Our proven implementation process gets your team up and running in weeks, not months.
- 1
Discovery & Setup
We understand your goals, configure your workspace, and set up the platform to match how your team works.
- 2
Guided Onboarding
Hands-on training for admins and team leads with dedicated customer success support.
- 3
Go Live
Launch to your full team with 24/7 support and run your first quarterly OKR cycle.
Integrate With Your Favorite Apps
We integrate with Jira, Slack, G Suite, Zapier, Teams, Office 365, and 100+ Integrations. Connect with Profit.co OKR Software to integrate users, tasks, and also check in your key results within the apps.
Customer stories
The results speak for themselves
Rated 4.7/5 by 500+ Leaders
One of the significant benefits we found was reduced time spent on reviews — 75% reduction of time spent in reviews for executives.
Profit.co gave our teams a shared language for strategy — priorities stay visible, and execution finally matches the plan.
We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year.
With Profit.co, strategy reviews stopped being slide decks — we see live progress and act on risks in the same week.
OKRs in Profit.co helped us connect product delivery to company outcomes — everyone knows what winning looks like.
After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became much faster.
One of the significant benefits we found was reduced time spent on reviews — 75% reduction of time spent in reviews for executives.
Profit.co gave our teams a shared language for strategy — priorities stay visible, and execution finally matches the plan.
We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year.
With Profit.co, strategy reviews stopped being slide decks — we see live progress and act on risks in the same week.
OKRs in Profit.co helped us connect product delivery to company outcomes — everyone knows what winning looks like.
We finally have one place where goals, projects, and performance stay aligned — no more chasing updates across tools.
Profit.co made cross-team priorities transparent — we ship what matters and drop the noise with confidence.
Just in the last year, tracking work in Profit.co made it easy to prove ROI and scale OKRs across the company.
Weekly check-ins in Profit.co keep every squad honest about progress — blockers surface early, not at quarter end.
Leaders now have clear, real-time visibility into progress — strategy stopped living in disconnected spreadsheets.
Profit.co helped us turn annual plans into weekly execution — teams know the score and move with clarity.
We finally have one place where goals, projects, and performance stay aligned — no more chasing updates across tools.
Profit.co made cross-team priorities transparent — we ship what matters and drop the noise with confidence.
Just in the last year, tracking work in Profit.co made it easy to prove ROI and scale OKRs across the company.
Weekly check-ins in Profit.co keep every squad honest about progress — blockers surface early, not at quarter end.
Leaders now have clear, real-time visibility into progress — strategy stopped living in disconnected spreadsheets.
Profit.co helped us turn annual plans into weekly execution — teams know the score and move with clarity.
Enterprise-Grade Security, Built In
Profit.co meets the security and compliance requirements of enterprise procurement – SOC 2 Type II audited, ISO 27001 certified, with a 99.9% uptime SLA and 24/7 live support included on every plan.
SOC 2 TYPE II
ISO 27001
GDPR
HIPAA
Stop Approving the Loudest Request. Start Approving the Right One.
Profit.co gives every project request a governed path – from intake through approval stages to portfolio projects in the same workspace where your team manages OKRs and tracks execution.