referral-traffic

Referral Traffic

| Category: Marketing KPIs.

Ever seen those pesky ads on the upper right corner of Facebook – the ones that you’re always clicking by mistake? Well, referral traffic is… Read more

Purchase Funnel

Purchase Funnel

| Category: Marketing KPIs.

When you’re a customer, you research, compare and evaluate before you decide to throw money. In other words, you don’t carelessly dive in without reassuring… Read more

Online Conversions Metric

Online Conversions Metric

| Category: Marketing KPIs.

Another metric that marketers find extremely useful is the online conversions metric. This determines the efficacy of your marketing strategy when it comes to converting… Read more

New Leads Generated

New Leads Generated

| Category: Marketing KPIs.

This is a term that will help you figure out if your marketing campaigns were successful. There’s no need for complicated calculations. Just watching the… Read more

Net-Promoter-Score

Net Promoter Score

| Category: Marketing KPIs.

The net promoter score, whose abbreviation is NPS, aims at assessing a customer’s willingness to promoting a specific product to friends and colleagues. Usually, this… Read more