return-investment

Return on Marketing Investment

| Category: Marketing KPIs.

Marketing involves everything that a business does in order to attract customers and create a loyal relationship with them. The science is not precise – but with each day and each technological development, it is getting better. Many of the questions brought by marketing experts will revolve around the return on investment (ROI). They want… Read more

response-rate

Response Rate

| Category: Marketing KPIs.

One of the main ingredients marketers need in order to create the recipe of success is a good response rate. This is, in fact, the measurement of the number of people who respond to a certain call-to-action, such as surveys. Every time you start such a campaign in which you desire to gather as many… Read more

referral-traffic

Referral Traffic

| Category: Marketing KPIs.

Ever seen those pesky ads on the upper right corner of Facebook – the ones that you’re always clicking by mistake? Well, referral traffic is about this. Advertising your website is everything. Studies show that more than 200 million people are constantly active on Facebook – so why not advertise there? There are chances that… Read more

Purchase Funnel

Purchase Funnel

| Category: Marketing KPIs.

When you’re a customer, you research, compare and evaluate before you decide to throw money. In other words, you don’t carelessly dive in without reassuring yourself that it’s worth it. This process is called the purchase funnel. If you are a marketer, you need to have a proper understanding of the steps your leads go… Read more

Page Views per Session

Page Views per Session

| Category: Marketing KPIs.

When talking about page views per session, we are not looking just at a metric that helps us manage our website. We are also looking at and determining how easy is it for one of the users that access our website to navigate through it. For example, if you have an article, let’s say, on… Read more

Online Conversions Metric

Online Conversions Metric

| Category: Marketing KPIs.

Another metric that marketers find extremely useful is the online conversions metric. This determines the efficacy of your marketing strategy when it comes to converting your online audience into customers. How could we define a conversion? In plain English, a successful conversion would be when a person sees an ad and, afterward, decides to purchase… Read more

Newsletter-Signup-Conversion-Rate

Newsletter Signup Conversion Rate

| Category: Marketing KPIs.

In today’s article, we’ll discuss about the newsletter signup conversion rate. We’ll answer the most frequently asked questions on the topic – such as why do we use this metric, and how it can be helpful for businesses. In other words, the newsletter signup conversion rate measures the number of people that visit a website… Read more

New Leads Generated

New Leads Generated

| Category: Marketing KPIs.

This is a term that will help you figure out if your marketing campaigns were successful. There’s no need for complicated calculations. Just watching the charts will give you the numbers you are searching for. Although the charts are accurate enough, you must check them on a weekly basis. This way you can get a… Read more

Net-Promoter-Score

Net Promoter Score

| Category: Marketing KPIs.

The net promoter score, whose abbreviation is NPS, aims at assessing a customer’s willingness to promoting a specific product to friends and colleagues. Usually, this score results after conducting customer surveys, which ask the trivial question: would you consider recommending our service or product to a friend or colleague? Concurrently, clients may choose a number… Read more

Marketing Originated Customers

| Category: Marketing KPIs.

Among the three basic marketing metrics strategies every business should be measuring you might find this unusual, yet very useful formula: New Customers that Started as a Marketing Lead/New Customers in a Month= Marketing Originated Customer Percentage This is a ratio that aims at emphasizing how much your business is driven by the marketing team…. Read more

Lifetime-Value-Customer

Lifetime Value: Customer Acquisition Cost (LTV: CAC)

| Category: Marketing KPIs.

If you’re not new in the marketing world, you’ve probably heard about the LTV: CAC metric. Short for Lifetime Value: Customer Acquisition Cost, this metric is one of the key metrics that help you monitor your business. It allows you to track the total value of a customer and compare it to the acquisition cost,… Read more

Lead-Conversion-Rate

Lead Conversion Rate

| Category: Marketing KPIs.

Without a doubt, one of the most significant measurements for tracking your marketing process is the lead conversion rate. Lead conversion aims at defining the changes from a lead to another buyer stage. To that end, if you understand what lead conversion actually entails, you can maximize it. The truth is that many businesses fail… Read more