Conversation to Appointment Rate

Conversation to Appointment Rate

| Category: Sales KPIs.

After prospecting for potential customers for the products/services of your business, your sales team will most likely have a conversation with those customers – either via e-mail, phone call, or face-to-face. After this conversation ends, the sales team will be given one of the two available answers by the potential customer – namely, that yes,… Read more

channel_margin

Channel Margin

| Category: Sales KPIs.

The Channel Margin is a pretty easy to understand metric – basically, it’s the difference between the price a manufacturer has on its product and the price a consumer is paying for that product. But, before getting into more details about the Channel Margin, we have to go through the entire process that has this… Read more

cannibalization

Cannibalization Rate in Sales and Marketing

| Category: Sales KPIs.

If you own a business, you already know the impact certain products have on customers compared to others. At the same time, you know how new products can receive more attention compared to older ones, which will decrease in attention. Well, there is a thing called the cannibalization rate, and it is meant to calculate… Read more

avg-purchase-value

Average Purchase Value

| Category: Sales KPIs.

When talking about the Average Purchase Value, it is referred to the average sales value of each processed sales transaction. Basically, it shows you what’s the average amount that is currently spent on one of your products or services, in an individual transaction. Depending on, for example, the length of the average contract or your… Read more

Average Profit Margin

Average Profit Margin

| Category: Sales KPIs.

As a business owner, it is utterly mandatory to turn to mathematics and formulas in order to track your financial operations. Categorically, there’s no way in which you can assess whether your business is successful or not without being fully aware of the relationship between the investments made and the revenue generated. This brings us… Read more

Web Traffic Sources

Web Traffic Sources

| Category: Marketing KPIs.

Visitors are the ones driving traffic to your website and sustaining it. Basically, a website would be nothing without visitors, because it would serve no purpose. One way to comprehend how these entire process works is by understanding traffic sources themselves. So, would you like to find out more about web traffic sources? You’ve come… Read more

Traffic Concentration

Web Traffic Concentration

| Category: Marketing KPIs.

Have you ever wondered what those packets sent and received on the small icon of your start bar are? When you’ve got a stable internet connection via cable, the packets sent and received are basically clumps of data that you send and receive (obviously). On another scale, these clumps of data are highly important for… Read more

Unique Visitors

| Category: Sales KPIs.

When you analyze a website, in terms of traffic, you have to pay attention especially to two things, namely, the visits and the unique visitors of your website. Of course, they are not one and the same thing. The visits represent the number of times your website has been accessed, during a period of your… Read more

total-visits

Total Visits

| Category: Marketing KPIs.

“Total visits” refers to the total number of visits your website got during a certain period. It’s something very simple, but something important, because it can show you whether certain content or methods were successful or not. Consequently, you know what to post more and what you need to improve. So, if you want to… Read more

Website Traffic Lead Ratio

Website Traffic Lead Ratio

| Category: Marketing KPIs.

To start with, the website traffic lead ratio provides specific information concerning the number of website visitors that actually converts to leads. This metric is, without a doubt, really useful, as it allows you to assess the quality of your website traffic, and whether you should change your strategy or not. In addition, it is… Read more

Type Metric

Sessions by Device Type Metric

| Category: Marketing KPIs.

Today we will focus on another important metric – namely the sessions by device type metric. Expressly, this metric outlines the given percentage of users that visit your website on every device, within a specific timeframe, of your choice, of course. In lines with research, in the year 2015, mobile search was more widespread than… Read more

returning-visitor

Returning Visitors Metric

| Category: Marketing KPIs.

So, how loyal are your visitors, if you were to be honest? Do they return after visiting once, or is it just a “one-night stand” for them? There’s a reason why returning customers hold value to a certain business – and not only because you sell them your services. It’s because, whether they notice it… Read more