
A Strong Start to the Year
Kicking off 2023, Profit.co received a significant boost: a whopping $11 million in funding from Elevation Capital, a renowned early-stage venture capital firm. This funding, spotlighted by Forbes and TechCrunch, was not just capital – it was a vote of confidence in our potential and a catalyst for our future growth. Elevation Capital, known for its deep involvement and support for innovative and category-redefining solutions, has a track record of nurturing giants like Swiggy and Paytm. Their philosophy of going “above, beyond, and together” aligns perfectly with our mission at Profit.co. This partnership marks a new chapter in our journey, fueling our drive to lead and innovate with an energetic team poised to build an iconic company.The Power of Organizing Your Workflow
Recognition from Top Analysts and Customers Our journey through 2023 was not just about internal milestones but also about external validation. The recognition from the prestigious corners of Gartner and G2 underscored the profound impact of our customer-centric approach. Being recognized in Gartner’s Hype Cycle for Digital Workplace Applications for the third consecutive year and featuring in their Market Guide for Employee Performance Management is a testament to our enduring excellence. Furthermore, our distinction as a G2 Leader, adorned with 32 badges across five categories, was a resounding endorsement of our products by those who matter most – our users.Fostering a Culture of Innovation and Collaborative Growth
Our dedication to adding value to our customers drives innovation and collaborative efforts to provide cutting-edge tools to redefine strategy execution. Our journey, marked by the amalgamation of dedicated research and the resonant voices of our customers, carved the trajectory of our product development. This synergy resulted in the launching of four user-friendly products: Continuous Performance Management Software, Balanced Scorecard Software, Project/Portfolio Management Software, and Rewards and Recognition Software.
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The Cornerstones of Professional Development
In 2023, staying ahead of the curve was not just an ambition at Profit.co; it was our reality. We transformed into a hub of continuous learning and professional advancement. Our commitment to this ethos was reflected in the rich array of resources we provided, from insightful blogs and comprehensive eBooks to our dynamic YouTube content and thought-provoking podcast. Each of these resources was a testament to our dedication to learning. A crowning achievement in this pursuit was our ‘Iterate Faster with OKR Certification Programs,’ led by world-class coaches, spotlighting our dedication to fostering growth and expertise.Making the Most of Events and Webinars
These events, held in cities like Dubai, Abu Dhabi, Singapore, and Bangalore, went beyond mere gatherings. They became touch points of customer interaction and engagement. The direct interaction with customers at these events enhanced our credibility and bolstered our brand. It was an opportunity to showcase our solutions and understand and address our users’ unique challenges. Coupled with our series of eight educational webinars, these platforms became robust forums for knowledge exchange and problem-solving. The webinars, rich in content and expertise, became tools for demonstrating the tangible return on investment (ROI) our solutions offer. They allowed us to delve deep into strategy execution nuances, offering attendees hands-on experiences and real-world applications of our tools. Ultimately, these events and webinars build lasting relationships, reinforce our commitment to our customers, and continually meet their evolving needs.“It’s our job every day to make every important aspect of the customer experience a little bit better.”
