Profit.co Named in the Gartner® Hype Cycle™ for AI in Human Resources, 2025

G2 celebrates Profit.co as a leader in OKR, Strategy, PPM, and Performance Management Software categories in the Summer 2024 Report

Profit.co has been recognized in Gartner®’s 2025 Hype Cycle™ for AI in Human Resources, reaffirming its leadership in the next generation of performance management.

As AI reshapes HR practices, one of the most pressing challenges for HR leaders is enabling consistent, meaningful feedback from managers. Profit.co tackled this head-on by embedding Generative AI (GenAI) into its continuous performance management system, making high-quality feedback easier to deliver, more timely, and more actionable.

“Our vision has always been to simplify and elevate performance management,” said Bastin Gerald, Founder & CEO of Profit.co. “This recognition validates our belief that GenAI can turn every manager into a coach, and every check-in into an opportunity for growth.”

Customers are already seeing results. Paul Robson, CEO at Riskworx, said, “The integrated approach to CPM and OKRs makes Profit.co a powerful tool for growing your team members.” And CELO’s Sonia Ridao confirmed the broader cultural impact: “The framework has sparked a transformative shift in our organizational mindset.”

According to Gartner®, GenAI has the potential to close long-standing gaps in feedback quality and manager effectiveness—two areas where Profit.co leads with purpose-built solutions.

With GenAI woven into every layer of the platform, HR teams can now scale better coaching, reduce bias, and drive real business alignment across the organization.

Media Contact

Nisha Joseph