From National Vision to Execution

OKR Software

Turn National Vision into Measurable Results

Translate your national vision into AI-powered OKRs, project delivery, and individual performance, in one platform built for enterprises, government entities, and Vision Realization Offices across the UAE, Saudi Arabia, Qatar, Oman, Bahrain, and Kuwait.

Rated 4.7 out of 5 on G2, Capterra and Gartner

Rated 4.7/5 by 500+ leaders

Free 30-day trial · No credit card · Arabic language support

Trusted by leading organizations across the Middle East

Trusted by leading organizations across the Middle East

1,500+

Organizations Worldwide

70+

Countries

20+

Languages Supported

100+

Integrations

  • G2 Fall 2026 awards: Leader Enterprise, Leader, Regional Leader Middle East & Africa, High Performer Enterprise, Easiest Admin Enterprise, Momentum Leader

Athena AI · Built into Profit.co

What do you want to achieve?

Describe the outcome in plain words. Athena turns it into a measurable objective with owners, targets and check-in cadence.

How it works

How your national vision becomes daily execution.

National visions set the direction. Profit.co connects that direction to the daily work of every team, so your contribution is cascaded, tracked, and proven, from the top-level agenda down to a single key result.

National vision

Saudi Arabia’s Vision 2030 · UAE’s We the UAE 2031 · Qatar National Vision 2030 · Oman Vision 2040 · Bahrain Economic Vision 2030 · Kuwait Vision 2035

  1. Translate the vision into priorities

    Turn national pillars into a focused set of annual priorities every team can act on.

    Hoshin Kanri · Strategy Roadmap
  2. Cascade and measure across every team

    Flow priorities into objectives and key results from company level to every person, and track progress across financial, customer, process, and growth perspectives.

    OKRs · Balanced Scorecard
  3. Connect the work that delivers it

    Link every project and initiative to the objective it serves, so strategy and delivery never drift apart.

    Project Portfolio Management · Tasks
  4. Prove progress in real time

    See how daily work is tracking against national and corporate goals, and whether teams delivered what they committed.

    Check-ins · Dashboards · Say-Do Ratio
  5. Turn contribution into performance

    Tie individual and team reviews to real progress, so every rating reflects actual delivery against the vision.

    Performance Review · Recognition
  6. One live view, from national goal to individual key result.

Profit.co helps you align to and track your contribution to your national vision. It does not deliver the national programme on its own.

Problems we solve

The Middle East doesn't lack ambition. It lacks execution.

Bold strategies stall on disconnected tools, disengaged teams, and AI that never scales beyond pilots.

Strategy gap

80%

nearly 8 in 10 MENA professionals report firsthand experience with strategy execution failure, as objectives fail to translate into tracked results.

Strategy gap

Performance gap

14%

workforce engagement across MENA, among the lowest of any region in the world, as annual reviews stay disconnected from daily execution.

Performance gap

Projects gap

34%

of GCC organizations have the data foundation to scale AI, even though 4 in 5 already have an AI strategy. Ambition is set; execution is the gap.

Projects gap

Engagement gap

80%

of employees worldwide aren't engaged at work, and it's worsening

Engagement gap

Product suite

One platform,built to execute your vision

Strategy, performance, and project execution, connected in one platform. Every module shares the same data, so your vision turns into results without getting lost between systems.

AI Advantage

AI agents working for your org 24/7

Every module is powered by purpose-built AI. These aren't generic chatbots — each agent is trained for a specific strategy execution task.

Live Agent Activity

Your Org · Right Now
17 active
OKR Authoringjust now

Drafted 3 key results and flagged 1 owner gap

Progress2m ago

3 key results trending to miss this quarter

Project Authoring8m ago

Built 4 milestones and 26 tasks for the Q4 relaunch

Transcription15m ago

Pulled 6 action items and 2 OKR updates from a meeting

Ask Athena anything…

Answer agent

Ask anything about your strategy

Ask about your strategy, OKRs, or projects and get an answer grounded in your data.

Which departments are behind on their strategic priorities?Answered 2m ago

Two of six departments are below 60% progress at the halfway mark. Operations is 48% complete with 2 objectives at risk. Customer Success is 57% complete with 1 objective at risk. Both trace back to the same blocker: delayed vendor onboarding.

Departments behind2 of 6
Objectives at risk3
Shared blockerVendor onboarding
17Specialized AI agents
24/7Continuous monitoring
< 5sAverage insight delivery

It’s like closing the gap between strategy and execution

Real customer outcomes and platform data, showing what changes when strategy execution actually works.

COST SAVINGS

Enerkem cut software costs by tracking every license purchase as a task and reviewing daily.

PRODUCTIVITY

RUNX1 Research Program saw a productivity increase after adopting Profit.co.

RETENTION

Profit.co retains 95% of customers year over year, reflecting long-term trust in the platform.

TIME TO LAUNCH

Organizations launch their first OKR cycle in just 7 days, getting teams aligned from day one.

Role-based solutions

Built for every stakeholder

Full strategic visibility. Zero status theater

See company-wide strategy health, OKR attainment, and team alignment in one view. AI-generated executive briefings and predictive forecasts — no more chasing updates from 10 different systems.

  • Company strategy dashboard with real-time health scores
  • AI-generated board-ready reports in seconds
  • Predictive Q-end attainment forecasts
  • Cross-department alignment gap detection

Live dashboard

CEOs & Executives View

Live
Company strategy dashboard — real-time health scoresActive
AI-generated board-ready reports in secondsActive
Predictive Q-end attainment forecastsActive

Integrations ecosystem

Connects to the tools
your teams already use

100+ native integrations that keep your data in sync — so teams check in, update progress, and stay aligned without switching apps.

Browse all 100+ integrations

Customer stories

The results speak for themselves

Rated 4.7 out of 5 on G2, Capterra and Gartner

Rated 4.7/5 by 500+ Leaders

After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became much faster.

Suganya R.

One of the significant benefits we found was reduced time spent on reviews — 75% reduction of time spent in reviews for executives.

Gerardo Haro

Profit.co gave our teams a shared language for strategy — priorities stay visible, and execution finally matches the plan.

Hasna Beeran

We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year.

Dr. Thomas Troeger

With Profit.co, strategy reviews stopped being slide decks — we see live progress and act on risks in the same week.

Rakshit Choudhary

OKRs in Profit.co helped us connect product delivery to company outcomes — everyone knows what winning looks like.

Prakash Nair

After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became much faster.

Suganya R.

One of the significant benefits we found was reduced time spent on reviews — 75% reduction of time spent in reviews for executives.

Gerardo Haro

Profit.co gave our teams a shared language for strategy — priorities stay visible, and execution finally matches the plan.

Hasna Beeran

We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year.

Dr. Thomas Troeger

With Profit.co, strategy reviews stopped being slide decks — we see live progress and act on risks in the same week.

Rakshit Choudhary

OKRs in Profit.co helped us connect product delivery to company outcomes — everyone knows what winning looks like.

Prakash Nair

We finally have one place where goals, projects, and performance stay aligned — no more chasing updates across tools.

Henry Braithwaite

Profit.co made cross-team priorities transparent — we ship what matters and drop the noise with confidence.

Rahul Daswani

Just in the last year, tracking work in Profit.co made it easy to prove ROI and scale OKRs across the company.

Juan Felipe Arjona

Weekly check-ins in Profit.co keep every squad honest about progress — blockers surface early, not at quarter end.

Ankita Roy

Leaders now have clear, real-time visibility into progress — strategy stopped living in disconnected spreadsheets.

Jose Duvan V.

Profit.co helped us turn annual plans into weekly execution — teams know the score and move with clarity.

Kari Montes

We finally have one place where goals, projects, and performance stay aligned — no more chasing updates across tools.

Henry Braithwaite

Profit.co made cross-team priorities transparent — we ship what matters and drop the noise with confidence.

Rahul Daswani

Just in the last year, tracking work in Profit.co made it easy to prove ROI and scale OKRs across the company.

Juan Felipe Arjona

Weekly check-ins in Profit.co keep every squad honest about progress — blockers surface early, not at quarter end.

Ankita Roy

Leaders now have clear, real-time visibility into progress — strategy stopped living in disconnected spreadsheets.

Jose Duvan V.

Profit.co helped us turn annual plans into weekly execution — teams know the score and move with clarity.

Kari Montes

What's your ROI from fixing strategy execution?

Calculate your time savings, productivity gain, and revenue impact in under 2 minutes.

Calculate your ROI

FAQ

Frequently asked questions

Get Started Free

Profit.co natively supports OKRs, Balanced Scorecard, Hoshin Kanri, and Strategy Roadmaps – all within the same platform. Organizations can run multiple frameworks simultaneously, with the same underlying data powering every view.

Still have questions? Ask Questions →

Enterprise Grade Security

Keep your company's data secure and compliant with industry-leading security standards and certifications.

  • SOC 2 certified

    SOC 2 Type II

  • ISO 27001 certified

    ISO 27001

  • GDPR compliant

    GDPR

  • HIPAA compliant

    HIPAA

Turn strategy into execution

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