Web Traffic Sources

| Category: Marketing KPIs.

Visitors are the ones driving traffic to your website and sustaining it. Basically, a website would be nothing without visitors, because it would serve no… Read more

| Category: Sales KPIs.

When you analyze a website, in terms of traffic, you have to pay attention especially to two things, namely, the visits and the unique visitors… Read more

total-visits

| Category: Marketing KPIs.

“Total visits” refers to the total number of visits your website got during a certain period. It’s something very simple, but something important, because it… Read more

Website Traffic Lead Ratio

| Category: Marketing KPIs.

To start with, the website traffic lead ratio provides specific information concerning the number of website visitors that actually converts to leads. This metric is,… Read more

response-rate

| Category: Marketing KPIs.

One of the main ingredients marketers need in order to create the recipe of success is a good response rate. This is, in fact, the… Read more