Align sales goals with business strategy across user growth, demos, partnerships, pre-sales, and recurring revenue.
Examples
Today's B2B buyers research thoroughly before choosing a product. This OKR helps sales teams increase the user base by growing paying users, improving inbound lead conversion rates, and building a steady flow of outbound leads that turn into long-term customers.
For better understanding, watch the video on this OKR
The right partners help you reach new buyers faster than direct sales alone. This OKR helps sales teams build strategic partnerships and channels by signing consulting firms and resellers that share your target audience and expand your overall market reach.
For better understanding, watch the video on this OKR
Strong demos give buyers the confidence to choose your product over competitors. This OKR helps sales teams increase inbound demo success by growing demo volumes across APAC, the US, and India/EMEA, turning more interested prospects into qualified, high-intent sales opportunities.
For better understanding, watch the video on this OKR
A strong pre-sales process makes every buyer's very first interaction count. This OKR helps sales teams strengthen pre-sales by responding to leads within minutes, completing scheduled demos, and improving lead-to-demo conversion, creating a smoother path to closing more deals faster.
For better understanding, watch the video on this OKR
“If you can visualize it, if you can dream it, there’s some way to do it”
Walt Disney
Customer-facing content helps buyers understand your product and see its full business value. This OKR helps sales and support teams create content that drives decisions, including promotional posts, product videos, and customer reviews that build trust throughout the buying journey.
For better understanding, watch the video on this OKR
Every team needs an ongoing focus on getting stronger, and OKRs make it intentional. This OKR helps sales leaders strengthen the sales team by growing outbound and inbound demo activity, building pipeline capacity, and turning team effort into measurable results.
For better understanding, watch the video on this OKR
An active reseller channel extends your sales reach without growing your headcount. This OKR helps sales teams establish an active resellers channel by generating demos, closing deals, and growing annual recurring revenue through channel partners who sell alongside your team.
For better understanding, watch the video on this OKR
Engaged customers stay longer, buy more, and refer others to your business. This OKR helps sales teams increase customer engagement through regular partner additions, attending industry meetups and conferences, and hosting webinars that keep buyers closely connected to your brand.
For better understanding, watch the video on this OKR
“The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low and achieving our mark.”
Michelangelo
As the company expands, sales needs a focused plan for each new market. This OKR helps build a robust demo pipeline for the Americas by improving web page content and images and publishing blog articles that attract qualified demo requests.
For better understanding, watch the video on this OKR
Annual recurring revenue shows how steadily and predictably your business is growing over time. This OKR helps sales teams increase ARR by strengthening domain authority, growing weekly inbound product signups, and increasing weekly inbound demos that convert into recurring revenue.
For better understanding, watch the video on this OKR
Also check out our other OKR example pages: Engineering OKR Examples, HR OKR Examples, Marketing OKR Examples.
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