Stage Pipeline
Move every request through defined evaluation stages
Requests progress from Pipeline to Completed through configurable stages with checklists and approval gates at each step. Nothing advances until all requirements are met.
Demand Management
Turn project requests into approved work faster
Capture, score, and route every project idea through a structured pipeline so the right work gets approved and nothing slips through.
Rated 4.7/5 by 500+ Leaders
Trusted by 1,500+ Organizations worldwide
Without vs With Profit.co
What changes when intake
has structure
Most teams collect project requests in email threads and shared docs. Here is what that looks like, and what it looks like with Profit.co.
Without Profit.co
- Requests arrive by email, Slack, and spreadsheet with no standard format
- No scoring system means loudest voice wins, not best idea
- Approvals sit in inboxes for weeks with no visibility into where things stand
- Approved requests lose context when handed off to project teams
With Profit.co
- Every request comes in through one structured intake form with required fields
- Benefit and complexity scores rank requests automatically and consistently
- Approval routing fires automatically and shows everyone the current stage
- Approved requests convert to projects with all data carried over intact
Core capabilities
From intake form to active project in one place
Everything your teams need to capture, evaluate, and approve work before it starts.
Intake Forms
Build intake forms that match your evaluation process
Create custom forms with dropdown menus, rich text fields, and collapsible sections for Benefit and Complexity scoring. Every field captures exactly what your team needs to make a decision.
Prioritization Matrix
See every request plotted by value and effort
A two-axis grid plots all requests by Benefit Index against Complexity Index. Four color-coded quadrants show exactly which requests deserve immediate attention and which to defer.
Approval Routing
Route requests to the right approvers automatically
Configure rules based on budget thresholds, request type, or department. Requests go to the right reviewers without anyone manually forwarding them to the next person.
More tools, built right in
Additional tools to manage every aspect of your demand intake and evaluation process.
Stage Checklist Management
Define required checklist items per stage so requests only advance when all criteria are met.
Table and Kanban Views
Switch between detailed table view and visual Kanban swim lanes organized by pipeline stage.
Priority Flagging
Mark high-priority requests with flag icons visible across all table and Kanban views.
Automated Scoring Engine
Calculate Benefit and Complexity indices automatically from weighted field values in real time.
Request Templates
Pre-fill common request structures for IT, Capex, and process improvement submissions.
Document Attachments
Store business cases, feasibility studies, and vendor quotes directly on each request.
Request Logs and Notes
Full audit trail of every stage change, approval, and comment with timestamps and user attribution.
Stakeholder Notifications
Automated alerts fire when requests change status, need approval, or reach key stages.
ROI Calculation
Auto-calculate ROI percentages from estimated costs and expected benefits with configurable formulas.
The Profit.co Platform
Every Process tool built into one product
Profit.co gives your project teams every tool they need to plan, track, and deliver work from one connected place.
OKR Linked Projects
Projects tied to strategic goals
Financial Management
Track project budgets and spend
Tollgate Management
Stage-gate reviews and approvals
Scenario Planning
Model delivery options before committing
Project Health and Dashboards
Live health across all projects
Value Realization Office
Measure benefits delivered by projects
Cost Benefit Analysis
Compare costs against expected benefits
Workstreams
Organize work across multiple streams
My Work Items
Personal task and deadline view
Sprint Creation
Build and manage sprint cycles
EVM Dashboard
Cost, schedule, and scope in one view
Task Analytics
Analyze task completion patterns
Sprint Cycles
Run iterative cycles with velocity tracking
Workspace
Central hub for teams and projects
Task Comments & Collaboration
Discuss and collaborate in context
Task Dependencies
Link tasks and sequence work
Releases
Plan, schedule, and ship releases
Master Layout (Custom Fields)
Configure custom fields and layouts
Projects Execution Suite
Connect every project to the strategy behind it
Profit.co brings project portfolios, sprint execution, financial tracking, and OKR alignment together so every team delivers work that moves the business forward.
Strategy Roadmaps
See Where Every Portfolio Investment Is Tied to Strategy
Visualize strategic themes alongside the portfolio investments backing them. Leadership always sees which initiatives tie to which priorities.
Strategy Execution
Prove Every Funded Project Is Delivering on the Strategy
Link every project to corporate objectives and track delivery against them. Full traceability from capital committed to outcome achieved.
AI Agents
Less Time on Setup, More Time on Governance
AI Agents accelerate project creation and structuring so your team spends less time on setup and more on governance.
See Profit.co Demand Management in Action
Give every project request a fair, consistent evaluation in Profit.co. One intake process. One pipeline. One place for every decision.
Integrations ecosystem
Connects to the tools
your teams already use
100+ native integrations that keep your data in sync - so teams check in, update progress, and stay aligned without switching apps.
Browse all 100+ integrations →Customer stories
The results speak for themselves
“We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year. And these objectives are our direct lead indicators to the success of the business.”
Mark Hudoba
Executive VP, REHAU Building Solutions
“Just in the last year, we saved over $300,000. That made it easy to pitch to the owners to implement OKRs throughout the company.”
Deena Giordano Ullom
VP of People Operations, United Technical Support Services
“For us, the key factor was achieving full alignment between OKRs, projects, and tasks, supported by automation and KPI-driven governance. Profit.co provided a centralized portfolio management system — a single source of truth for all projects.”
David Serra
Head of Transformation & CMO, CELO Industry
“After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became 40% faster. Leaders now have clear, real-time visibility into progress.”
Suganya R.
Senior HR, Toyota Connected India
“One of the significant benefits we found was reduced time spent on reviews — 75% reduction of time spent in reviews and 84% reduction in time spent in PPTs for Executives.”
Gerardo Haro
CI Manager, Intuitive Surgical
“With Profit.co, we can assign tasks, track progress, and see how everything contributes to our overall goals and mission. Watching everything come together, from the bottom-up tasks to the overarching strategy, is incredible.”
Catherine Pelton
Communications Manager, RUNX1 Research Program
Enterprise Grade Security
Keep your company’s data secure and compliant with industry-leading security standards and certifications.
SOC 2 TYPE II
ISO 27001
GDPR
HIPAA
FAQs
Questions about Demand Management
Everything you need to know before getting started.
Demand Management in Profit.co is a structured intake system that captures project requests, scores them on benefit and complexity, routes them through configurable approval stages, and converts approved requests into active projects. Every step has a clear owner, checklist, and audit trail.
Yes. Anyone in your organization can submit a request through the intake form. Each person sees only the fields relevant to their submission, and approvers receive automatic notifications when a request reaches their review queue.
Yes. Every stage transition, approval decision, and field change updates in real time across all views. The Kanban board, table view, and prioritization matrix all reflect the current state without any manual refresh needed.
You can update request fields at any stage and resubmit for approval if the changes trigger approval rules. Every edit is logged with a timestamp and user attribution so the full change history is always available for review.
Yes. Profit.co offers a free trial with no credit card required. You can build intake forms, configure pipeline stages, and test approval routing from day one without any setup fee.
Most teams are capturing and routing requests within a day. You build your intake form, define pipeline stages, and set approval rules in a few steps. No technical configuration or professional services required.
Yes. Profit.co supports role-based access so you control who can submit, review, approve, or view requests. Private and confidential request options restrict access to specific approvers or departments only.
Yes. Profit.co connects with Jira, Slack, Microsoft Teams, Azure DevOps, Salesforce, and more. Demand data and approval notifications stay in sync with the tools your teams already use every day.
Ready to transform execution?
Stop letting good projects
wait in inboxes
One structured pipeline takes every request from idea to approved project so the right work always starts on time.
