Sales OKRs

Establish Active Resellers Channel

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In this video, we’ll write an OKR to Establish Active Resellers Channel. Solidifying relationships with channel partners and being able to anticipate purchases and maintain continued communication with important clients is an important component of the sales department’s duties.

Key results

The key results we’ll use to measure and achieve this important Objective are:

  • Generate 500 demos from channel partners
  • Close 100 deals from channel partners
  • Generate $2M in ARR from partners

Let’s input this OKR into the Profit.co software. Create a new key result using the form.

First select the key result type from the drop down menu. Because this is a metric-based key result with a value we’d like to increase, we’ll select “increase KPI” from the drop down menu. Choose a KPI by pressing “Search & Select KPI”.

Select a target date for completing your key result. Then, modify your chosen KPI values to fit your specifications. In this case, we’ll be increasing demos from channel partners from 0 to 500.

Then, you can indicate if you’d like to assign this key result to a specific employee. Finally, select the frequency with which you would like to complete check-ins, and press “Create”.

Now you have a specific, metric-based key result that will help to measure progress on your objective of establishing active reseller channels.

With specific, ambitious key results, progress can be quantified and input, demonstrating tangible progress being made towards your objective and fulfilling this important, highly impactful goal.

Back to Sales OKRs

Set “Establish Active Resellers Channel” with measurable key results, owners, and check-ins — then track progress every week.

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