In this video, we’ll write an OKR to “Strengthen the Sales Team”. This objective addresses an underlying goal that the department should always have. While it should always be a desire for a department to get stronger, writing an OKR brings intentionality and attention to this goal, and commits time and effort to truly ensure that it happens. While this objective might seem intangible, strong and specific key results can make it a reality.
Key results
Here are the key results we’ll use for this important objective:
- Decrease average time taken to convert a prospect into a customer from 18 to 10 days
- Conduct at least one training program per month
- Establish sales process
Let’s input this OKR into the Profit.co software. Using the form, we’ll create the first key result– Decrease average time taken to convert a prospect into a customer from 18 to 10 days.
First, select the key result type from the drop down menu. Because this is a metric-based key result with a value we’d like to decrease, we’ll select “Decrease KPI” from the drop down menu. Choose a KPI by pressing “Search & Select KPI”.
Select a target date for completing your key result. Then, modify your chosen KPI values to fit your specifications. In this case, we’ll be decreasing the average time it takes to convert a prospect into a customer from 18 days to 10 days.
Then, you can indicate if you’d like to assign this key result to a specific employee. Finally, select the frequency with which you would like to complete check-ins, and press “Create”.
This key result targets an important metric for the sales department– and decreasing the time it takes to convert a prospect into a customer will certainly strengthen the sales department as a whole.
These three key results can make a highly important, albeit unspecific, Objective a concrete reality in your sales department by targeting important and definable characteristics of the Sales department and focusing time, effort, and resources on ensuring that they are achieved.