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KPIs Library
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Sales KPIs
Sales is one of the most important functions of any organization in industries across the board– from tech to retail, nearly every business needs to be able to measure and improve their sales progress. In order to properly track sales within an organization, you can use Sales KPIs.
What are Sales KPIs?
Sales KPIs are the key metrics that make it possible for a business to keep their finger on the pulse of their organization. Sales KPIs will change depending on the industry a business is in, and depending on how large the business is. Some examples of Sales KPIs include sales conversion rate, cycle duration, potential revenue, customer acquisition, and so many more.
Sales KPIs for your business
Not all of the Sales KPIs listed above will be relevant for your business. That’s why we’ve put together a catalogue of the most important Sales KPIs below so that you can select the KPIs that work best for your Sales department.
Gross Margin Ratio
Also a profitability ratio, the gross margin ratio compares a business’ gross margin to its net sales, measuring if a...
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Unit sales to average market unit sales
The Unit Sales to Average Market Unit Sales metric is used by businesses to determine and track the total sales...
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Trial Accounts
Trial Accounts refer to those customers that are interested and committed to your product. Of course, being interested and committed...
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Time to break even
Each new product made by a company will come with its own costs – costs which will leave a hole...
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Successful to unsuccessful tenders
As an entrepreneur that is passionate about making your business reach the highest peaks, the term ‘tender’ might already sound...
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Store Conversion Rate
What does the store conversion rate stand for? As you should know by now, the store conversion rate is a...
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Selling Opportunity
Online presence is of paramount importance nowadays. It’s as simple as this, if your company doesn’t have a put-together website...
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Selling Costs to Sales Ratio
When calculating the selling costs to sales ratio, this is the job for the sales manager actually. Getting the calculation...
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Sell-Through Rate
Owning a business can be a lot of work because you have to do a lot of things to ensure...
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Sales-to-Date
When you own a business, you want it to perform greatly, and obtain success. You need to put in a...
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Sales Value Productivity
This metric helps you learn more about the productivity of your sales team – this is done by, obviously, analyzing...
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Sales Turnover Ratio
To start with, sales turnover accounts for the total revenue a business generates during a given timeframe. Essentially, this ratio...
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Sales Target
Have you ever thought whether there’s a way to measure and compare present sales to a target or past performance?...
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Sales Revenue Per Hour
The sales revenue per hour is a critical financial or production metric. It is widely used by all types of...
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Sales Quota Attainment
Every business launches new products on the market with a particular goal in mind: to reach a certain target that...
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Sales Per Rep
As a company owner, there’s no way you wouldn’t want to generate revenue. After all, it brings your business a...
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Sales Orders Filled Per Unit Time
When you are in the business of selling services, you need to do it by having a clear view on...
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Sales order filled per FTE (Full Time Equivalent)
Sales managers, field sales managers, in particular, might often feel clueless. That’s because they aren’t physically present in a given...
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Sales Opportunities
Sales opportunity helps you organize prospects based on the opportunity value and the probability of the sale’s closing. Although it...
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Sales growth metrics and KPIs
When you own a business, you’d do anything to make it successful. You probably think whether your sales team is...
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Sales Growth by Market Segment
Keeping track of a specific market segment is one of the most important things when it comes to marketing and...
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Sales Force Effectiveness
The sales department is probably one of the most departments within your business – after all, without it, you wouldn’t...
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Sales Cycle Duration
The Sales Cycle Duration is a metric that, judging by its name, measures the total time between the initiation of...
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Sales Conversion Rate
How able is your team to turn leads into new customers? If you are a business owner and don’t know...
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Sales Closing Ratio
Did you know that there’s a ratio that could estimate the number of prospects engaged by your sales team in...
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Sales by Region
Sales are important when owning a business, which is why you should keep an eye on them and notice how...
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Sales by Department
Another metric that we find to be of utmost importance is the one that calculates the sales by department. More...
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Sales by Contact Method
Making a successful sale – this is what lies at the core of a successful business, whether it operates in...
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Sales Bookings
When referring to Sales Bookings, we mean the bookings’ value over a certain time period. On the other hand, a...
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Revenue to Average Market Sales Revenue Ratio
The Revenue to Average Market Sales Revenue Ratio is used by businesses to compare themselves with the average revenue of...
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Revenue Per Successful Call
KPIs are widely used in an attempt to measure a company’s success. The revenue per successful call is utilized for...
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Revenue Gained from Top Customers
Customers are the core of every business and every entrepreneur should know that. If you’re an entrepreneur eager to help...
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Repurchases of Services Following Project Completion
After the completion of a project, there are two general tendencies. One of them is to continue the patronage with...
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Repeat Purchase Volume
This sales metric helps you determine the number of sales that are resulted from repeat purchases – basically, the number...
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Purchase Frequency
The Purchase Frequency metric helps the sales manager see the number of times the same user makes a purchase within...
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Promotions Conducted
The Promotions Conducted metric offers you just the insight that it’s referring to – the number of promotions that your...
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Product-Line Profitability
As an entrepreneur passionate about selling their services in the best way possible and achieving success for your business, you...
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Product Performance
In order to keep a business successful, you need to make sure if the products are selling well or not....
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Potential Revenue in the Sales Pipeline
If you know about how weather predictions work, then you must have an idea about the potential revenue in the...
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Potential New Clients Contacted
This metric is tightly connected with the one referring to customer acquisition. You probably already know that, when trying to...
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Percentage of Markdown Goods
Running a business is far from being as easy as it may seem, at first glance. This actually implies analyzing...
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Percent of Revenue from New Products
Every company nowadays is adding new products to its arsenal to increase its revenue. However, seeing a chart of the...
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Percent Closing Ratio
When asked what their closing ratio is, not many companies really know what to say – or if they do,...
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Orders Cancelled by Reason
If you’re an entrepreneur that is passionate about selling your services efficiently – while also having a clear picture about...
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Order Frequency
As an entrepreneur who is passionate about the services that you are selling, in an efficient way, you will need...
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Missed Sales Opportunities
So, you have identified your potential customers – well, now it’s time to contact and turn them into paying customers....
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Leads Generated by Agents
When you can’t generate enough leads for your company, you may turn around and ask for help from outside your...
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First Appointment to Sales Ratio
Another metric that has been proven to be quite valuable for both staff managers and employees is the first appointment...
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Customer Acquisition
As soon as you start your own business, either it’s selling a product or a service, you and the rest...
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Coupon Conversion
Coupons are a customer’s dream since they allow them to buy a certain product at a lower price. In the...
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Conversation to Appointment Rate
After prospecting for potential customers for the products/services of your business, your sales team will most likely have a conversation...
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Channel Margin
The Channel Margin is a pretty easy to understand metric – basically, it’s the difference between the price a manufacturer...
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Cannibalization Rate in Sales and Marketing
If you own a business, you already know the impact certain products have on customers compared to others. At the...
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Average Purchase Value
When talking about the Average Purchase Value, it is referred to the average sales value of each processed sales transaction....
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Average Profit Margin
As a business owner, it is utterly mandatory to turn to mathematics and formulas in order to track your financial...
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Unique Visitors
When you analyze a website, in terms of traffic, you have to pay attention especially to two things, namely, the...
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Gross Margin Return on Investment (GMROI)
Did you know that you can turn inventory into cash that is above the price of the inventory? If not,...
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Adjusted Trial Rate
For example, let’s say that you plan on selling a product or a service that you haven’t launched yet in...
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Average Time on Page
The “average time on page” is an online marketing metric that helps the owner of a certain website track the...
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Activated New Business Value
This metric is used in order to calculate the value of new business contracts, over a specified period of time....
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