Goals

Set goals tied to real work outcomes

Individual goals that link to OKRs, get manager approval, and track progress in one place.

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Goals
Privacy & Compliance

Enterprise Grade Security

Keep your company’s data secure and compliant with industry-leading security standards and certifications.

The Difference

Goals your teams actually follow through on

See what changes when individual goals connect to real strategy.

Without Profit.co
  • Goals live in spreadsheets with no connection to company OKRs
  • Managers have no way to track individual progress between reviews
  • Goal weights are guesswork, so priorities get treated as equal
  • Employees set goals that no one approves or revisits until year-end
With Profit.co
  • Every goal links to a Key Result so individuals see how their work matters
  • Managers track goal progress in real time without chasing updates
  • Weighted goals surface what actually matters most this quarter
  • Goal approval flows make sure every goal is seen and sanctioned before work starts

Goals that connect, track, and grow

From setting to sign-off, every goal runs in one place.

Get Start Free

Goals connected to Key Results from day one

Individual goals link directly to OKRs so each person sees exactly how their work contributes to company priorities. Key Result progress reflects in goal scores automatically.

Boardroom Ready Roadmaps Created Instantly

Progress updates that build a real audit trail

Employees check in on goals as they make progress. Every update is timestamped and logged so managers always see current status without asking for updates.

Put an End to Organizational Silos

Weight goals by what matters most this quarter

Assign weights to each goal so overall progress reflects real priorities. A high-impact goal carries more weight than a routine development task.

Build In-Depth Roadmaps
Alignment Agent

Your AI finds the right goals to align to

The Alignment Agent scores and surfaces the most relevant OKRs for each goal so no one wastes time guessing where their work fits.

Smart Goal Suggestions

Suggests which OKRs are the best fit to align your goal to, ranked by relevance.

Alignment Scoring

Scores each suggestion on Strategic Relevance, Cross-dept Impact, and Outcome Contribution.

Orphaned Goal Detection

Flags goals that have no parent and no connection to anything strategic.

Coverage Gap Alerts

Spots teams with no goals connected to company-level priorities.

More tools, built right in

Everything your teams need to set, track, and manage goals without switching tools.

Goals Dashboard

See total, active, and completed goals with progress charts for every team member.

Track Progress with Color-Coded Statuses

Shared Goals

Share one goal across multiple employees when two or more people work toward the same outcome.

Control Who Sees What

Export Goals

Download goal progress data in CSV or XLS format for reporting and HR records.

Link OKRs to initiatives

Goal Notes

Add instructions, comments, and target dates as notes so context stays with every goal.

Enable Teams to Connect Their Own Work

Status and Priorities

Create custom statuses and priority levels so teams rank goals by what matters most.

Drag-and-Drop Roadmap Editing

Goal Cadence

Restrict goal creation to specific time windows so every quarter starts with reviewed, aligned goals.

Highly Rated by Our Users

A comprehensive solution with advanced features to manage your projects from start to finish, ensuring team alignment and goal achievement.

new okr frame
Profit.co Platform

More tools to grow your people

Every People feature in Profit.co works together so performance, growth, and goals stay connected.

Performance Reviews

Reviews grounded in real goal data

Development Plans

Growth plans linked to team goals

1-on-1s

Structured meetings with shared agendas

Feedback

Continuous feedback all year

Performance Dashboard

Full team performance in one view

Performance Execution Suite

Build a team that grows with your strategy

Profit.co connects performance reviews, development plans, and feedback to OKR outcomes so every conversation drives real growth, not just compliance.

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Performance Reviews

Run structured reviews tied directly to OKR outcomes so every conversation is grounded in real progress, honest feedback, and clear next steps.

strategy execution
Development Plans

Create personal growth plans linked to team goals so every individual knows exactly what to work on and how it connects to company priorities.

ai agents
1-on-1s

Run consistent, structured 1-on-1s with shared agendas, action items, and OKR context so every meeting moves people forward, not just fills calendar time.

Give your teams goals worth working toward

See how Profit.co connects individual goals to OKRs, approval flows, and progress tracking in one place.

Rated 4.7/5 by 500+ PMO Leaders on

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The Solution

Integrate With Your Favourite Apps

We integrate with Jira, Slack, G Suite, Zapier, Teams, Office 365, and 100+ Integrations. Connect with Profit.co OKR Software to integrate users, tasks, and also check in your key results within the apps.

Our Customers Are Saying

The impact Profit.co has made on their strategy and execution.

David M, Operations Manager

David M

Operations Manager

Springboard Your OKR Tracking to the Next Level

Profit.co takes the time to understand your business needs and then offer solutions on how to best leverage the product to drive your OKRs.
Nellie P, VP Asia Product Development and Commercialization

Nellie P

VP, Asia Product Development & Commercialization

Great tool to facilitate achievement

Using Profit.co conveniently provides visibility for our organization to have essential alignment on key objectives.
Ruben R, Director, Carrier Performance

Ruben R

Director, Carrier Performance

A complete and adaptable OKR software with fantastic support and speedy development cycle

The most impactful feature is the completeness of the suite of interconnecting modules for OKRs, tasks, employee engagement and performance management.
Hana H, Digital Health Solutions Territory Manager – Northeast Region

Hana H

Digital Health Solutions Territory Manager

A positive experience with Profit.co

It’s an excellent way to view a variety of my goals and progress in any given quarter.
Mark G, Vice President of Sales

Mark G

Vice President of Sales

The best People to work with to Manage your OKRs

The friendly and helpful team at Profit.co make creating and managing my OKRs an absolute breeze.
Jonathan F, Chief Operating Officer

Jonathan F

Chief Operating Officer

Awesome, easy to use Goal /Objective Management and People Mngt Solution

Easy to Use and Deploy. Intuitive, flexible and designed for ease of tracking, reporting, and trending.
FAQs

Have questions?

We got answers.

Goals in Profit.co are individual or shared professional development targets that sit within the performance management module. Each goal links to OKRs, supports a manager approval flow, and tracks progress through check-ins so every person knows what to work on and why it matters.

Yes. Any employee can create their own goals. They submit them for manager approval before the goal becomes active. The employee owns the goal and tracks their own progress through check-ins throughout the quarter.

Yes. When you link a goal to a Key Result, the Key Result’s progress reflects in the goal automatically. Employees can also associate Key Results directly to goals so progress updates flow in both directions without manual entry.

Goals can be edited at any time. If your organisation has approval flows turned on, any edit to an active goal triggers a fresh approval notification. The audit trail records every change with a timestamp so the history is always intact.

Yes. Profit.co offers a free trial with no credit card required. You can sign up and start creating goals, setting approval flows, and linking them to OKRs right away.

Most teams are up and running within a day. You can configure approval flows, import goals from the library, and invite your team in just a few steps. Profit.co’s team is available to help you get started faster.

Yes. Profit.co supports visibility controls so managers and HR can decide who sees each goal. Personal development goals can stay private while shared and team goals remain visible to the relevant group.

Yes. Profit.co connects with Jira, Slack, Microsoft Teams, Azure DevOps, Salesforce, and many more. Goal progress and updates stay in sync across the tools your teams work in every day.

Can’t find the answer you need?

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Set goals your teams actually achieve

When every goal links to strategy and tracks real progress, people stop guessing and start growing.