Build a First-Rate Digital Marketing Team

In this video, we’ll create the OKR “Build a First-Rate Digital Marketing Team”. Ensuring that a company has the right talent to achieve the work that they set out to do is an important, and at times difficult, aspect of an HR department’s duties. With an objective such as this, you need concrete, actionable key results that will help take you from your current situation to the ideal you’d like to get to.

The key results we could use to measure an Objective such as this are:

• Recruit 4 members for the content team
• Recruit 5 members for the inbound marketing team
• 15 Team members to get certified in digital marketing
• Reduce new hire 90-Days failure rate in the digital marketing team from 15% to 5%

Let’s input this OKR in the Profit.co software.

After entering your Objective, you’ll create a new key result using the form. Input the first key result title– Recruit 4 members for the content team– and select the target date for completing this key result. Because this key result indicates a KPI we’d like to increase, we’ll select “Increase KPI” from the drop down key result type menu. You can create a new KPI by pressing the plus sign symbol, or search for an existing KPI by browsing with the magnifying glass or searching the title. Indicate the number of content team members you’re at now– zero– and indicate the number you’d like to achieve– four.

Then, you can indicate if you’d like to assign this key result to another member of your team, and add any additional context. Finally, select the desired frequency for check-ins on this key result, and press create.

Now, you have a specific and impactful key result that will necessarily help to improve talent risk management. Here are the other key results that will assist with this goal–

By creating tangible key results for an aspirational goal, you’re ironing out a clear path to success.