Goals

Set goals tied to real work outcomes

G2, Capterra and GartnerRated 4.7/5 by 500+ leaders

Individual goals that link to OKRs, get manager approval, and track progress in one place.

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Goals in Profit.co

Trusted by 1,500+ Organizations worldwide

Trusted by 1,500+ companies worldwide
  • G2 Fall 2026 awards: Leader Enterprise, Leader, Regional Leader Middle East & Africa, High Performer Enterprise, Easiest Admin Enterprise, Momentum Leader

Without vs with Profit.co

Goals your teams actually follow through on

See what changes when individual goals connect to real strategy.

Without Profit.co
  • Goals live in spreadsheets with no connection to company OKRs
  • Managers have no way to track individual progress between reviews
  • Goal weights are guesswork, so priorities get treated as equal
  • Employees set goals that no one approves or revisits until year-end
With Profit.co
  • Every goal links to a Key Result so individuals see how their work matters
  • Managers track goal progress in real time without chasing updates
  • Weighted goals surface what actually matters most this quarter
  • Goal approval flows make sure every goal is seen and sanctioned before work starts

Core capabilities

Goals that connect, track, and grow

From setting to sign-off, every goal runs in one place.

Goals connected to Key Results from day one

OKR-Linked Goals

Goals connected to Key Results from day one

Individual goals link directly to OKRs so each person sees exactly how their work contributes to company priorities. Key Result progress reflects in goal scores automatically.

Progress updates that build a real audit trail

Goal Check-ins

Progress updates that build a real audit trail

Employees check in on goals as they make progress. Every update is timestamped and logged so managers always see current status without asking for updates.

Weight goals by what matters most this quarter

Weighted Goals

Weight goals by what matters most this quarter

Assign weights to each goal so overall progress reflects real priorities. A high-impact goal carries more weight than a routine development task.

Every goal reviewed before work begins

Approval Flows

Every goal reviewed before work begins

Goals go through a manager approval before they become active. No one works toward an unreviewed goal, and every change triggers a fresh approval notification.

Goals Library

Start from proven goals, not a blank page

Save and reuse goals across teams and quarters. Pull any goal from the library when creating individual or shared goals so no one starts from scratch each cycle.

Start from proven goals, not a blank page

Fine control

More tools, built right in

Everything your teams need to set, track, and manage goals without switching tools.

  • Goals Dashboard

    See total, active, and completed goals with progress charts for every team member.

  • Shared Goals

    Share one goal across multiple employees when two or more people work toward the same outcome.

  • Export Goals

    Download goal progress data in CSV or XLS format for reporting and HR records.

  • Goal Notes

    Add instructions, comments, and target dates as notes so context stays with every goal.

  • Status and Priorities

    Create custom statuses and priority levels so teams rank goals by what matters most.

  • Goal Cadence

    Restrict goal creation to specific time windows so every quarter starts with reviewed, aligned goals.

Works better together

Connect Every Review to What Actually Happened.

  • Connect Your Company Strategy to Every Review

    Strategy Execution

    Connect Your Company Strategy to Every Review

    Your strategy links to each review so leaders see how every employee's work supports company goals.

  • See the Real Work Behind Every Rating

    Task Management

    See the Real Work Behind Every Rating

    Employee tasks during the review period are visible inside their 360 appraisal so managers see the full picture when they rate.

  • Turn Every 1:1 Into a Coaching Conversation

    Meetings

    Turn Every 1:1 Into a Coaching Conversation

    Run every 1:1 and team meeting with OKR progress visible in the sidebar. Decisions stay connected to goals and action items sync automatically to your task board.

See Profit.co Goals in Action

When every goal links to strategy and tracks real progress, people stop guessing and start growing.

Customer stories

The results speak for themselves

Rated 4.7 out of 5 on G2, Capterra and Gartner

Rated 4.7/5 by 500+ Leaders

After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became much faster.

Suganya R.

One of the significant benefits we found was reduced time spent on reviews — 75% reduction of time spent in reviews for executives.

Gerardo Haro

Profit.co gave our teams a shared language for strategy — priorities stay visible, and execution finally matches the plan.

Hasna Beeran

We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year.

Dr. Thomas Troeger

With Profit.co, strategy reviews stopped being slide decks — we see live progress and act on risks in the same week.

Rakshit Choudhary

OKRs in Profit.co helped us connect product delivery to company outcomes — everyone knows what winning looks like.

Prakash Nair

After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became much faster.

Suganya R.

One of the significant benefits we found was reduced time spent on reviews — 75% reduction of time spent in reviews for executives.

Gerardo Haro

Profit.co gave our teams a shared language for strategy — priorities stay visible, and execution finally matches the plan.

Hasna Beeran

We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year.

Dr. Thomas Troeger

With Profit.co, strategy reviews stopped being slide decks — we see live progress and act on risks in the same week.

Rakshit Choudhary

OKRs in Profit.co helped us connect product delivery to company outcomes — everyone knows what winning looks like.

Prakash Nair

We finally have one place where goals, projects, and performance stay aligned — no more chasing updates across tools.

Henry Braithwaite

Profit.co made cross-team priorities transparent — we ship what matters and drop the noise with confidence.

Rahul Daswani

Just in the last year, tracking work in Profit.co made it easy to prove ROI and scale OKRs across the company.

Juan Felipe Arjona

Weekly check-ins in Profit.co keep every squad honest about progress — blockers surface early, not at quarter end.

Ankita Roy

Leaders now have clear, real-time visibility into progress — strategy stopped living in disconnected spreadsheets.

Jose Duvan V.

Profit.co helped us turn annual plans into weekly execution — teams know the score and move with clarity.

Kari Montes

We finally have one place where goals, projects, and performance stay aligned — no more chasing updates across tools.

Henry Braithwaite

Profit.co made cross-team priorities transparent — we ship what matters and drop the noise with confidence.

Rahul Daswani

Just in the last year, tracking work in Profit.co made it easy to prove ROI and scale OKRs across the company.

Juan Felipe Arjona

Weekly check-ins in Profit.co keep every squad honest about progress — blockers surface early, not at quarter end.

Ankita Roy

Leaders now have clear, real-time visibility into progress — strategy stopped living in disconnected spreadsheets.

Jose Duvan V.

Profit.co helped us turn annual plans into weekly execution — teams know the score and move with clarity.

Kari Montes

Integrations ecosystem

Connects to the tools
your teams already use

100+ native integrations that keep your data in sync — so teams check in, update progress, and stay aligned without switching apps.

Browse all 100+ integrations

Enterprise Grade Security

Keep your company's data secure and compliant with industry-leading security standards and certifications.

  • SOC 2 certified

    SOC 2 TYPE II

  • ISO 27001 certified

    ISO 27001

  • GDPR compliant

    GDPR

  • HIPAA compliant

    HIPAA

FAQs

Questions about Goals

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Stop guessing, start seeing what matters

When every goal links to strategy and tracks real progress, people stop guessing and start growing.

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