OKR-Linked Goals
Goals connected to Key Results from day one
Individual goals link directly to OKRs so each person sees exactly how their work contributes to company priorities. Key Result progress reflects in goal scores automatically.
Goals
Set goals tied to real work outcomes
Individual goals that link to OKRs, get manager approval, and track progress in one place.
Rated 4.7/5 by 500+ Leaders
Trusted by 1,500+ Organizations worldwide
Without vs With Profit.co
Goals your teams actually follow through on
See what changes when individual goals connect to real strategy.
Without Profit.co
- Goals live in spreadsheets with no connection to company OKRs
- Managers have no way to track individual progress between reviews
- Goal weights are guesswork, so priorities get treated as equal
- Employees set goals that no one approves or revisits until year-end
With Profit.co
- Every goal links to a Key Result so individuals see how their work matters
- Managers track goal progress in real time without chasing updates
- Weighted goals surface what actually matters most this quarter
- Goal approval flows make sure every goal is seen and sanctioned before work starts
Core capabilities
Goals that connect, track, and grow
From setting to sign-off, every goal runs in one place.
Goal Check-ins
Progress updates that build a real audit trail
Employees check in on goals as they make progress. Every update is timestamped and logged so managers always see current status without asking for updates.
Weighted Goals
Weight goals by what matters most this quarter
Assign weights to each goal so overall progress reflects real priorities. A high-impact goal carries more weight than a routine development task.
Approval Flows
Every goal reviewed before work begins
Goals go through a manager approval before they become active. No one works toward an unreviewed goal, and every change triggers a fresh approval notification.
Goals Library
Start from proven goals, not a blank page
Save and reuse goals across teams and quarters. Pull any goal from the library when creating individual or shared goals so no one starts from scratch each cycle.
More tools, built right in
Everything your teams need to set, track, and manage goals without switching tools.
Goals Dashboard
See total, active, and completed goals with progress charts for every team member.
Shared Goals
Share one goal across multiple employees when two or more people work toward the same outcome.
Export Goals
Download goal progress data in CSV or XLS format for reporting and HR records.
Goal Notes
Add instructions, comments, and target dates as notes so context stays with every goal.
Status and Priorities
Create custom statuses and priority levels so teams rank goals by what matters most.
Goal Cadence
Restrict goal creation to specific time windows so every quarter starts with reviewed, aligned goals.
The Profit.co Platform
Every People tool in one place
See how Goals fit alongside performance reviews, feedback, and development inside one connected product.
Performance Reviews
Reviews tied to OKR outcomes
Development Plans
Growth plans linked to team goals
1-on-1s
Consistent 1-on-1s with shared agendas
Performance Dashboard
Full team performance at a glance
Calibration
Fair, consistent ratings across teams
OKR, Goals & Multiple Assessment Types
Flexible reviews tied to goals and OKRs
Compensation (Incentive Workbench)
Performance-driven pay decisions, simplified
Review Templates
Standardize reviews with ready-made templates
Performance Execution Suite
Connect Every Review to What Actually Happened.
Performance doesn’t stop at the annual review. Profit.co connects your reviews to OKR progress, task completion, and peer feedback in one platform — not three separate tools.
Strategy Execution
Connect Your Company Strategy to Every Review
Your strategy links to each review so leaders see how every employee’s work supports company goals.
Task Management
See the Real Work Behind Every Rating
Employee tasks during the review period are visible inside their 360 appraisal so managers see the full picture when they rate.
Meetings
Turn Every 1:1 Into a Coaching Conversation
Run every 1:1 and team meeting with OKR progress visible in the sidebar. Decisions stay connected to goals and action items sync automatically to your task board.
See Profit.co Goals in Action
See how Profit.co connects individual goals to OKRs, approval flows, and progress tracking in one place.
Integrations ecosystem
Connects to the tools
your teams already use
100+ native integrations that keep your data in sync - so teams check in, update progress, and stay aligned without switching apps.
Browse all 100+ integrations →Customer stories
The results speak for themselves
“We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year. And these objectives are our direct lead indicators to the success of the business.”
Mark Hudoba
Executive VP, REHAU Building Solutions
“Just in the last year, we saved over $300,000. That made it easy to pitch to the owners to implement OKRs throughout the company.”
Deena Giordano Ullom
VP of People Operations, United Technical Support Services
“For us, the key factor was achieving full alignment between OKRs, projects, and tasks, supported by automation and KPI-driven governance. Profit.co provided a centralized portfolio management system — a single source of truth for all projects.”
David Serra
Head of Transformation & CMO, CELO Industry
Enterprise Grade Security
Keep your company’s data secure and compliant with industry-leading security standards and certifications.
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FAQs
Questions about Goals
Everything you need to know before getting started.
Goals in Profit.co are individual or shared professional development targets that sit within the performance management module. Each goal links to OKRs, supports a manager approval flow, and tracks progress through check-ins so every person knows what to work on and why it matters.
Yes. Any employee can create their own goals. They submit them for manager approval before the goal becomes active. The employee owns the goal and tracks their own progress through check-ins throughout the quarter.
Yes. When you link a goal to a Key Result, the Key Result’s progress reflects in the goal automatically. Employees can also associate Key Results directly to goals so progress updates flow in both directions without manual entry.
Goals can be edited at any time. If your organisation has approval flows turned on, any edit to an active goal triggers a fresh approval notification. The audit trail records every change with a timestamp so the history is always intact.
Yes. Profit.co offers a free trial with no credit card required. You can sign up and start creating goals, setting approval flows, and linking them to OKRs right away.
Most teams are up and running within a day. You can configure approval flows, import goals from the library, and invite your team in just a few steps. Profit.co’s team is available to help you get started faster.
Yes. Profit.co supports visibility controls so managers and HR can decide who sees each goal. Personal development goals can stay private while shared and team goals remain visible to the relevant group.
Yes. Profit.co connects with Jira, Slack, Microsoft Teams, Azure DevOps, Salesforce, and many more. Goal progress and updates stay in sync across the tools your teams work in every day.
Ready to transform execution?
Set goals your teams actually achieve
When every goal links to strategy and tracks real progress, people stop guessing and start growing.
