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9 min read ·

The Quarterly Strategy Review: Meetings That Change Decisions

Bastin Bastin ·
Bastin Gerald, Founder and CEO at Profit.co

Bastin Gerald

Founder & CEO at Profit.co

Bastin Gerald is an entrepreneur, business strategist, and technology leader who pioneers AI-driven strategy execution at Profit.co. A published author, he has mentored over 250 leaders worldwide.

Many quarterly strategy reviews are longer monthly reviews: more slides, more status, the same discussion. The quarterly review has a different job. It is the meeting where the organization decides whether to change its bets.

What is a quarterly strategy review for? A quarterly strategy review exists to change the strategy’s bets: retire initiatives that aren’t moving results, add or fund ones that are, reopen targets with evidence, and resolve escalated dependencies. Its inputs are exceptions and evidence, not status; its output is a log of dated decisions, each recorded on the objectives it affects.

Key Takeaways

  • →The monthly review manages gaps inside the plan. The quarterly review changes the plan.
  • →Its decisions are retire, add, refund and retarget, not corrective actions.
  • →Inputs are three months of evidence and escalations, prepared before the meeting.
  • →A two-hour agenda spends 45 minutes on the bets that aren’t moving their results.
  • →No status walk-throughs; every exception arrives diagnosed, with options.
  • →Decisions are recorded on the objectives they affect, and changed targets keep their originals visible.

Monthly and quarterly are different meetings

They look alike from the outside and ask opposite questions. One works inside the plan; the other works on it.

 Monthly reviewQuarterly strategy review
QuestionIs each bet on track, and what are we doing about the gaps?Should we change the bets?
DecisionsCorrective actions, escalationsRetire, add, refund, retarget
InputsStatus, exceptions, corrective actionsThree months of evidence and escalations
AttendeesObjective ownersExecutive team, strategy office, finance

If the strategy is the same at the end of the quarter as at the start, either everything worked or the review didn’t happen.

Inputs

InputPrepared by
Bets not moving their results, with diagnosisStrategy office with owners
Escalated dependencies and disputed targetsStrategy office
Strategic results against trajectoryStrategy office
Funding and capacity freed or neededFinance and portfolio office
Candidate new initiatives that passed screeningOwners

Those first three are what an evidence report contains, which is why the two fit together: Reporting Up: Progress vs Evidence.

Run your next quarterly review on evidence.

An agenda assembled from exceptions, not a pack built over two weeks.

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Agenda

A two-hour format, with the time deliberately weighted toward the bets that aren’t working.

ItemTimeOutput
1. Strategic results against trajectory15 minShared view of where the strategy stands
2. Bets not moving their results45 minKeep, change or retire each
3. Escalations: dependencies and targets30 minDecisions, or targets reopened for negotiation
4. Reallocation20 minPeople and funding moved
5. Decision log read-back10 minConfirmed, dated decisions

Item 2 gets more time than the other four together, because it is the only one that changes anything.

Rules that keep it decisive

  • No status walk-throughs. Status is read beforehand.
  • Every exception arrives diagnosed, with options.
  • Decisions are recorded on the objectives they affect, not only in minutes.
  • Changed targets keep their originals visible, so next year’s plan can learn from them.

Item 3 is where the across direction surfaces, and what should already have been agreed is in Deploying Across: Managing Cross-Functional Dependencies.

A worked example: a decision log

What the meeting produces, written the way it should be written: one row per decision, and the place it was recorded.

ItemDecisionRecorded on
Service network: outcome lag, diagnosed as routingKeep; fund routing change; change measure to calls served locallyService objective and its correlation
Supplier portal: kill condition metRetire; move two people to low-carbon sourcingBoth objectives
North America services targetReopen negotiation: contract model lateTarget, with original kept
Technician certificationAdd as a new initiative under servicesServices objective

Four decisions, each changing the strategy’s bets, each recorded where next quarter’s review and next year’s planning will find it.

What a status-only quarter costs

An executive team of ten spending two hours on a status walk-through is twenty hours of the most expensive time in the company, spent confirming what everyone already read. The larger cost is the quarter that passes without a reallocation: money and people stay on bets the evidence had already questioned.

Among published alternatives for preparing these inputs, OnStrategy lists $200 per month for unlimited users. i-nexus publishes a free Starter tier for up to five users and $28 per user per month at its Standard tier. Test either one on item 2: can it produce the list of bets not moving their results without someone building a report?

Profit.co publishes two plans, Essentials and Enterprise, quoting against modules and scale rather than a public seat rate. The exception queue, correlation history and catchball sit in Essentials with OKRs and Goals, Balanced Scorecard, Hoshin Kanri and Strategy Roadmap, so the agenda above is assembled rather than written. Hoshin Review Cadence in Software: Monthly, Quarterly, Annual covers how the three cadences fit together.

The quarterly review in Profit.co

In Profit.co, the exception queue and four-quadrant charts provide the evidence, decisions on correlations are written to each correlation’s strength history, reopened targets go back through catchball with the original as baseline, and quarterly huddles run on the same platform. See the strategy deployment software page.

Those map onto the four rules above:

  • No status walk-through, because the exception queue is the agenda for item 2.
  • Decisions on the objective, because an Act decision writes to the correlation it questions rather than to a set of minutes.
  • Originals kept, because a reopened target keeps its baseline, so next year’s reflection can see what changed and why.

That last one is what makes the annual reflection possible: Hansei: Reviewing Last Year’s X-Matrix Before Planning the Next.

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Run your next quarterly review on evidence

A 30-minute walkthrough, tailored to your team.

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What happens in the call

01
Share how you work today

How your teams set goals, track progress and review results.

02
See Profit.co in action

Strategy, performance, projects and engagement on one platform, with AI.

03
Leave with a clear plan

A practical path to align teams, execute faster and drive results.

Questions this article answers

To decide whether to change the strategy’s bets: retire, add or refund initiatives, reopen targets with evidence, and resolve escalated dependencies.

The monthly review manages gaps within the current plan. The quarterly review changes the plan itself.

A log of dated decisions, each recorded on the objectives it affects, with changed targets keeping their originals visible.

Two hours is enough when status is read beforehand: 15 minutes on results against trajectory, 45 on the bets not moving, 30 on escalations, 20 on reallocation and 10 to read the decision log back.

The executive team, the strategy office and finance. Objective owners run the monthly review; the quarterly one needs the people who can retire, fund and retarget.

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