Alignment Tree
Your entire goal structure in one visual tree
See every goal from company level down to individual Key Results in one interactive view. Filter by team, owner, or time period to focus on what matters.
OKR Alignment
See how every goal connects to your OKR strategy
Build your alignment tree in seconds and always know how every team’s work connects to what the company is trying to achieve.
Rated 4.7/5 by 500+ Leaders
Trusted by 1,500+ Organizations worldwide
Without vs With Profit.co
What changes when goals are connected
Most teams set goals at the top and hope they reach the bottom. Here is what that looks like, and what it looks like with Profit.co.
Without Profit.co
- Goals sit in spreadsheets and slides. No one sees the full picture
- Teams work hard on things that do not connect to company priorities
- Progress updates come in late and always incomplete
- Realigning goals mid-quarter means hours of rework
With Profit.co
- Every goal sits in a live visual tree, from company strategy to individual Key Results
- Every team sees exactly how their work ties to what the company cares about
- Progress rolls up automatically the moment someone checks in
- Realign any goal in seconds. The tree updates itself and keeps all data intact
Core capabilities
Built for every team, at every level
Everything your teams need to see, track, and manage goal alignment in one place.
Progress Roll-Up
Progress updates the moment someone checks in
When a Key Result gets a check-in, progress rolls up the entire chain right away. No waiting. No manual updates. You always see where things stand.
Flexible Realignment
Move any goal to a new parent in seconds
Strategy changes. Use the Align/Unalign menu to move goals to a new parent anytime. All connections update on their own with no cleanup needed.
More tools, built right in
More alignment tools built right in, ready to use from day one.
Cascading Templates
Clone goal structures across teams instantly.
Cross-Team Alignment
Connect goals across departments and visualize shared dependencies.
Private Goals
Align personal goals without exposing them in shared views.
Custom Color Coding
Color code goals by status, department, or priority.
Alignment Change Alerts
Get notified when upstream goals are realigned.
Contribution Reports
Show how every team contributes to company strategy.
The Profit.co Platform
Everything connects when strategy meets execution
See every OKR tool in one place and pick the ones that fit how your team works.
Bowler Chart
Track targets vs actuals each period
Check-in Discipline
Track who checks in on time
OKR Present Mode
Present live OKR data in board meetings
Automated Weekly Summary
Weekly OKR digest sent automatically
Status Map View
Goals grouped by current status
Balanced Scorecard
Strategy across four perspectives
Say-Do Ratio
Measure commitments versus delivery
OKR Progress Presentations
Share OKR progress in review meetings
OKR Cockpit Dashboard
Live view of all goal progress
Strategy Execution Models
Run OKRs, Hoshin, MBO, and more
Strategy Roadmaps
Vision to execution on one page
AI KR Assistant
Write Key Results in seconds
Risk and Issues Management
Track threats to your OKRs
Initiatives and Project Linkage
Link projects to Key Results
OKR Alignments & Dependencies
Map links and dependencies across goals
Quality Score Agent
Score and sharpen OKR quality
Strategy Execution Suite
Connect your strategy to every corner of the business
Profit.co brings OKRs, strategy roadmaps, performance, and projects together so your strategy runs from vision to results with no gaps in between.
Performance Management
Run Performance Reviews Grounded in Real OKR Data
Run performance reviews tied directly to OKR outcomes so every conversation is grounded in real progress, not opinions.
Project Portfolio Management
Link Every Project to the OKR It Is Built to Move
Link active projects to the OKRs they support so leaders always see a clear line from investment to outcome, with no gaps between strategy and delivery.
Meetings
Run Every Meeting With OKR Context Built In
Run every 1:1 and team meeting with OKR progress visible in the sidebar. Decisions stay connected to goals and action items sync automatically to your task board.
See Profit.co OKR Alignment in Action
Book a 30-minute demo with an OKR expert and walk away with a clear alignment plan to connect every team’s goals to company strategy.
Integrations ecosystem
Connects to the tools
your teams already use
100+ native integrations that keep your data in sync - so teams check in, update progress, and stay aligned without switching apps.
Browse all 100+ integrations →Customer stories
The results speak for themselves
“We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year. And these objectives are our direct lead indicators to the success of the business.”
Mark Hudoba
Executive VP, REHAU Building Solutions
“Just in the last year, we saved over $300,000. That made it easy to pitch to the owners to implement OKRs throughout the company.”
Deena Giordano Ullom
VP of People Operations, United Technical Support Services
“For us, the key factor was achieving full alignment between OKRs, projects, and tasks, supported by automation and KPI-driven governance. Profit.co provided a centralized portfolio management system — a single source of truth for all projects.”
David Serra
Head of Transformation & CMO, CELO Industry
“After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became 40% faster. Leaders now have clear, real-time visibility into progress.”
Suganya R.
Senior HR, Toyota Connected India
“One of the significant benefits we found was reduced time spent on reviews — 75% reduction of time spent in reviews and 84% reduction in time spent in PPTs for Executives.”
Gerardo Haro
CI Manager, Intuitive Surgical
“With Profit.co, we can assign tasks, track progress, and see how everything contributes to our overall goals and mission. Watching everything come together, from the bottom-up tasks to the overarching strategy, is incredible.”
Catherine Pelton
Communications Manager, RUNX1 Research Program
Enterprise Grade Security
Keep your company’s data secure and compliant with industry-leading security standards and certifications.
SOC 2 TYPE II
ISO 27001
GDPR
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FAQs
Questions about OKR Alignment
Everything you need to know before getting started.
OKR alignment means connecting every team’s goals to the company’s top-level objectives. When goals are aligned, every team knows exactly how their work contributes to what the company is trying to achieve.
Yes. In Profit.co, anyone can align their individual Key Results to any Objective, whether it belongs to their team, another department, or the company. The alignment tree shows every connection, at every level.
Yes. When someone checks in on a Key Result, progress rolls up the entire alignment chain right away. No manual updates, no spreadsheet consolidation. The tree always shows the current state.
You can realign any goal to a new parent at any time. The tree updates all connections automatically, recalculates progress roll-ups, and keeps all your data intact.
Yes. Profit.co offers a free trial with no credit card required. You can sign up and start building your alignment tree right away.
Most teams are up and running within a day. You can import existing goals, set up your alignment tree, and invite your team in just a few steps.
Yes. Profit.co supports private goals so individuals can align personal development objectives without them showing up in shared views. You control what is visible and to whom.
Yes. Profit.co connects with Jira, Slack, Microsoft Teams, Azure DevOps, Salesforce, and many more. Your alignment data stays in sync across the tools your teams already work in.
Ready to transform execution?
See your strategy land,
every quarter
When every goal connects to company strategy, teams stop guessing and start moving in the same direction.
