Balanced Scorecard

See strategy perform across all four perspectives

G2, Capterra and GartnerRated 4.7/5 by 500+ leaders

Track Financial, Customer, Internal Process, and Learning goals in one live scorecard that updates as your team checks in.

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Profit.co Balanced Scorecard — Marketing scorecard with four perspectives

Trusted by 1,500+ Organizations worldwide

Trusted by 1,500+ Organizations worldwide
  • G2 Fall 2026 awards: Leader Enterprise, Leader, Regional Leader Middle East & Africa, High Performer Enterprise, Easiest Admin Enterprise, Momentum Leader

Core capabilities

One scorecard for your whole strategy

Every tool your teams need to build, track, and act on a live Balanced Scorecard in one place.

Track all four strategic perspectives in one view

Four Perspectives

Track all four strategic perspectives in one view

Financial, Customer, Internal Process, and Learning and Growth sit together in one live scorecard. Your Vision and Mission anchor every perspective so teams always see the strategic context behind their work.

Connect objectives, KPIs, and initiatives in one place

Three-Layer Hierarchy

Connect objectives, KPIs, and initiatives in one place

Each Strategic Objective links to Measures that track progress and Initiatives that drive it. Every layer of execution ties back to your strategic goals with no gaps.

Weight each perspective to match your priorities

Weighted Scorecard

Weight each perspective to match your priorities

Assign percentage weights across the four perspectives so your overall score reflects actual business priorities. Progress recalculates automatically whenever weights change.

Control where objectives appear across modules

Module Scope

Control where objectives appear across modules

Set any objective to live in the BSC only or across both BSC and OKR modules. Your teams get one unified view of strategic execution without managing two separate systems.

Fine control

More tools, built right in

Every control you need to run a complete Balanced Scorecard program sits inside Profit.co from day one.

  • Department-Level Scorecards

    Create separate BSC frameworks per department that roll up to corporate view.

  • KPI Summary View

    See all measures in one table showing Plan, Progress, Actual, and last check-in.

  • Multi-Period Analysis

    Compare scorecard performance across quarters and years in one consolidated view.

  • Access Control by Role

    Set visibility at perspective, objective, or measure level based on org hierarchy.

  • Export and Sharing

    Download scorecards as PDF or share live links with people outside Profit.co.

  • Historical Snapshots

    Save point-in-time scorecard versions for year-end reviews and audits.

Strategy Execution Suite

Connect your strategy to every corner of the business

  • Performance Management interface in Profit.co — run reviews tied to OKR outcomes

    Performance Management

    Run Performance Reviews Grounded in Real OKR Data

    Run performance reviews tied directly to OKR outcomes so every conversation is grounded in real progress, not opinions.

  • Project Portfolio Management interface in Profit.co — link active projects to Key Results

    Project Portfolio Management

    Link Every Project to the OKR It Is Built to Move

    Link active projects to the OKRs they support so leaders always see a clear line from investment to outcome, with no gaps between strategy and delivery.

  • Run Every Meeting With OKR Context Built In

    Meetings

    Run Every Meeting With OKR Context Built In

    Run every 1:1 and team meeting with OKR progress visible in the sidebar. Decisions stay connected to goals and action items sync automatically to your task board.

See Profit.co Balanced Scorecard in Action

Book a demo with a strategy expert and walk away with a scorecard built for your four perspectives and your priorities.

Customer stories

The results speak for themselves

Rated 4.7 out of 5 on G2, Capterra and Gartner

Rated 4.7/5 by 500+ Leaders

After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became much faster.

Suganya R.

One of the significant benefits we found was reduced time spent on reviews — 75% reduction of time spent in reviews for executives.

Gerardo Haro

Profit.co gave our teams a shared language for strategy — priorities stay visible, and execution finally matches the plan.

Hasna Beeran

We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year.

Dr. Thomas Troeger

With Profit.co, strategy reviews stopped being slide decks — we see live progress and act on risks in the same week.

Rakshit Choudhary

OKRs in Profit.co helped us connect product delivery to company outcomes — everyone knows what winning looks like.

Prakash Nair

After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became much faster.

Suganya R.

One of the significant benefits we found was reduced time spent on reviews — 75% reduction of time spent in reviews for executives.

Gerardo Haro

Profit.co gave our teams a shared language for strategy — priorities stay visible, and execution finally matches the plan.

Hasna Beeran

We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year.

Dr. Thomas Troeger

With Profit.co, strategy reviews stopped being slide decks — we see live progress and act on risks in the same week.

Rakshit Choudhary

OKRs in Profit.co helped us connect product delivery to company outcomes — everyone knows what winning looks like.

Prakash Nair

We finally have one place where goals, projects, and performance stay aligned — no more chasing updates across tools.

Henry Braithwaite

Profit.co made cross-team priorities transparent — we ship what matters and drop the noise with confidence.

Rahul Daswani

Just in the last year, tracking work in Profit.co made it easy to prove ROI and scale OKRs across the company.

Juan Felipe Arjona

Weekly check-ins in Profit.co keep every squad honest about progress — blockers surface early, not at quarter end.

Ankita Roy

Leaders now have clear, real-time visibility into progress — strategy stopped living in disconnected spreadsheets.

Jose Duvan V.

Profit.co helped us turn annual plans into weekly execution — teams know the score and move with clarity.

Kari Montes

We finally have one place where goals, projects, and performance stay aligned — no more chasing updates across tools.

Henry Braithwaite

Profit.co made cross-team priorities transparent — we ship what matters and drop the noise with confidence.

Rahul Daswani

Just in the last year, tracking work in Profit.co made it easy to prove ROI and scale OKRs across the company.

Juan Felipe Arjona

Weekly check-ins in Profit.co keep every squad honest about progress — blockers surface early, not at quarter end.

Ankita Roy

Leaders now have clear, real-time visibility into progress — strategy stopped living in disconnected spreadsheets.

Jose Duvan V.

Profit.co helped us turn annual plans into weekly execution — teams know the score and move with clarity.

Kari Montes

Integrations ecosystem

Connects to the tools
your teams already use

100+ native integrations that keep your data in sync — so teams check in, update progress, and stay aligned without switching apps.

Browse all 100+ integrations

Enterprise Grade Security

Keep your company's data secure and compliant with industry-leading security standards and certifications.

  • SOC 2 certified

    SOC 2 TYPE II

  • ISO 27001 certified

    ISO 27001

  • GDPR compliant

    GDPR

  • HIPAA compliant

    HIPAA

FAQs

Questions about Balanced Scorecard

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Run strategy on all four fronts, every quarter

When Financial, Customer, Process, and Learning goals all track together, nothing falls through the gaps.

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