AI Analysis
See tailored suggestions in under five seconds
Athena AI reads your Objective and existing Key Results. In under five seconds, you see a categorized list of suggestions split into KPI and Initiative types.
AI KR Assistant
Write better Key Results without the guesswork
Athena AI reads your Objective and returns tailored Key Result suggestions in seconds, with no setup required.
Rated 4.7/5 by 500+ Leaders
Trusted by 1,500+ Organizations worldwide
The Difference
What changes when AI writes your KRs
Most teams spend hours debating Key Results. Here is what that looks like, and what Profit.co changes.
Without Profit.co
- Key Result creation takes hours of debate and revision
- Teams end up with vague KRs that are hard to measure
- No standard exists to check if a KR is well-written
- Teams start from scratch every quarter and waste hours
With Profit.co
- Get tailored Key Result suggestions for any Objective in seconds
- Every suggestion arrives with type, direction, and value range ready
- AI validates every KR for measurability and OKR best practices
- Build on past quarter patterns so KRs improve over time
Core capabilities
Get the right Key Results from the start
From AI analysis to one-click creation, the AI KR Assistant handles every step of writing strong Key Results.
Smart Structure
Every suggestion comes fully structured and ready
Each suggestion includes a title, type (KPI or Initiative), direction, and value range. Scan your options in seconds and act on what fits your team.
One-Click Creation
Create a KR with everything already filled in
Act on any suggestion and Profit.co opens a form with the KR name, type, direction, and values pre-filled. The KR saves to your Objective right away.
Natural Language
Refine any suggestion with plain text
Type what you need and Athena AI returns a refined suggestion in seconds. Adjust as many times as you want without rebuilding anything from scratch.
More tools, built right in
Cover every step from drafting your first Key Result to tracking progress and assigning ownership.
Undo Created KRs
Remove any AI-created KR and restore your Objective to its previous state instantly.
Manual KR Input
Type your own Key Result alongside AI suggestions in the same panel.
Real-Time Validation
Each suggestion checks against OKR best practices before you see it.
Historical KR Context
AI reads your past Key Results and adjusts new suggestions to match your patterns.
Ownership Auto-Assignment
The owner field fills automatically based on the team assigned to your Objective.
Progress Tracking
Every KR created through the assistant connects to your progress dashboard right away.
The Profit.co Platform
Everything connects when strategy meets execution
See every OKR tool in one place and pick the ones that fit how your team works.
Bowler Chart
Track targets vs actuals each period
Check-in Discipline
Track who checks in on time
OKR Present Mode
Present live OKR data in board meetings
Automated Weekly Summary
Weekly OKR digest sent automatically
Status Map View
Goals grouped by current status
Balanced Scorecard
Strategy across four perspectives
Say-Do Ratio
Measure commitments versus delivery
OKR Progress Presentations
Share OKR progress in review meetings
OKR Cockpit Dashboard
Live view of all goal progress
Strategy Execution Models
Run OKRs, Hoshin, MBO, and more
Strategy Roadmaps
Vision to execution on one page
Risk and Issues Management
Track threats to your OKRs
Initiatives and Project Linkage
Link projects to Key Results
Alignments View
See how goals roll up and connect
OKR Alignments & Dependencies
Map links and dependencies across goals
Quality Score Agent
Score and sharpen OKR quality
Strategy Execution Suite
Connect your strategy to every corner of the business
Profit.co brings OKRs, strategy roadmaps, performance, and projects together so your strategy runs from vision to results with no gaps in between.
Performance Management
Run Performance Reviews Grounded in Real OKR Data
Run performance reviews tied directly to OKR outcomes so every conversation is grounded in real progress, not opinions.
Project Portfolio Management
Link Every Project to the OKR It Is Built to Move
Link active projects to the OKRs they support so leaders always see a clear line from investment to outcome, with no gaps between strategy and delivery.
Meetings
Run Every Meeting With OKR Context Built In
Run every 1:1 and team meeting with OKR progress visible in the sidebar. Decisions stay connected to goals and action items sync automatically to your task board.
See Profit.co AI KR Assistant in Action
Book a live demo and see how Athena AI drafts your first Key Results in real time.
Integrations ecosystem
Connects to the tools
your teams already use
100+ native integrations that keep your data in sync - so teams check in, update progress, and stay aligned without switching apps.
Browse all 100+ integrations →Customer stories
The results speak for themselves
“We accomplished nearly 90% of our high-level objectives that we set out at the beginning of the year. And these objectives are our direct lead indicators to the success of the business.”
Mark Hudoba
Executive VP, REHAU Building Solutions
“Just in the last year, we saved over $300,000. That made it easy to pitch to the owners to implement OKRs throughout the company.”
Deena Giordano Ullom
VP of People Operations, United Technical Support Services
“For us, the key factor was achieving full alignment between OKRs, projects, and tasks, supported by automation and KPI-driven governance. Profit.co provided a centralized portfolio management system — a single source of truth for all projects.”
David Serra
Head of Transformation & CMO, CELO Industry
“After implementing Profit.co, our employee participation in goal setting jumped from 60% to 80%, and review cycles became 40% faster. Leaders now have clear, real-time visibility into progress.”
Suganya R.
Senior HR, Toyota Connected India
“One of the significant benefits we found was reduced time spent on reviews — 75% reduction of time spent in reviews and 84% reduction in time spent in PPTs for Executives.”
Gerardo Haro
CI Manager, Intuitive Surgical
“With Profit.co, we can assign tasks, track progress, and see how everything contributes to our overall goals and mission. Watching everything come together, from the bottom-up tasks to the overarching strategy, is incredible.”
Catherine Pelton
Communications Manager, RUNX1 Research Program
Enterprise Grade Security
Keep your company’s data secure and compliant with industry-leading security standards and certifications.
SOC 2 TYPE II
ISO 27001
GDPR
HIPAA
FAQs
Questions about the AI KR Assistant
Everything you need to know before getting started.
The AI KR Assistant is Athena AI inside Profit.co. It reads your Objective and returns structured Key Result suggestions with type, direction, and value range already set, so you spend less time writing and more time executing.
Yes. Anyone with access to an Objective in Profit.co can open the KR Assistant. You do not need admin access or any setup to start using it right away.
Yes. The assistant reads your historical Key Results and uses those patterns to make new suggestions more relevant to how your team measures success each quarter.
Open the KR Assistant again, enter your revised Objective, and Athena AI returns a new set of suggestions. You can add, edit, or remove Key Results at any point without losing your check-in history.
Yes. Profit.co offers a free trial with no credit card required. Sign up and start writing Key Results with AI assistance right away, with full access to the KR Assistant from day one.
There is no setup. The KR Assistant runs inside your existing Profit.co account. Open any Objective, click the AI assistant icon, and your first suggestions appear in seconds.
Yes. Profit.co supports private goals. Any Key Result you create through the assistant can be marked private so it does not appear in shared team views. You control what is visible and to whom.
Yes. Profit.co connects with Jira, Slack, Microsoft Teams, Azure DevOps, Salesforce, and many more. Key Results you create with AI stay in sync across all connected tools.
Ready to transform execution?
Write better Key Results every quarter
When Athena AI drafts your Key Results, teams spend less time debating and more time executing
