11 min read · July 28, 2026

Portfolio Optimization: The Strategy Execution Gap Most Companies Miss

Portfolio optimization is the process of selecting, prioritizing, and managing projects or investments to maximize strategic return within resource constraints. Every project in a healthy... Read more

Bastin Gerald
Bastin Gerald
July 28, 2026  ·  11 min read
Project Management
7 min read · March 23, 2026

CFO FAQ: Why Does the Cheaper Project Portfolio Management Vendor Cost More in Year 2?

License cost is usually the first number that appears in a Project Portfolio Management (PPM) vendor comparison. It is also…

Bastin Gerald Bastin Gerald
Project Management
8 min read · March 23, 2026

PMO Director FAQ: What Should You Ask Your Project Portfolio Management Vendor Beyond the Demo?

When evaluating a Project Portfolio Management (PPM) platform, the demo often becomes the centerpiece of the decision process. Demos are…

Bastin Gerald Bastin Gerald
Employee Recognition
7 min read · March 23, 2026

The Business Case for Employee Recognition: Numbers That Convince the C-Suite

TL;DR A compelling business case for employee recognition makes three financial arguments: Recognition significantly reduces the cost of voluntary turnover.…

Bastin Gerald Bastin Gerald
Project Management
3 min read · March 23, 2026

CIO/CTO FAQ: What Should You Really Be Asking During a Project Portfolio Management Vendor Selection?

TL;DR Standard vendor evaluations focus on procurement safety, not implementation success Brand recognition and demo quality rarely predict long-term adoption…

Bastin Gerald Bastin Gerald
Project Management
8 min read · March 23, 2026

Recognizing Employees During Onboarding: Setting the Tone From Day One

TL;DR The recognition practices a new employee experiences during their first 30 to 90 days shape their expectations of how…

Bastin Gerald Bastin Gerald
Project Management
6 min read · March 23, 2026

Does Customer Onboarding Belong in a Project Portfolio Management Tool?

TL;DR Customer onboarding often looks like a project, but it is usually not a Project Portfolio Management (PPM) problem. While…

Bastin Gerald Bastin Gerald
Project Management
5 min read · March 23, 2026

How to Draw the Boundary Between Project Portfolio Management and Workflow Automation

Karthick Nethaji Kaleeswaran Director of Products | Strategy Consultant Published Date: March 23, 2026 TL;DR Organizations often struggle to decide…

Bastin Gerald Bastin Gerald
Employee Engagement
9 min read · March 23, 2026

How to Launch an Employee of the Month Program That People Actually Like

TL;DR Employee of the Month programs have a credibility problem in most organizations: the criteria are vague, the same names…

Bastin Gerald Bastin Gerald
Project Management
6 min read · March 23, 2026

What Happens When a Project Portfolio Management Vendor Tries to Do Everything

Karthick Nethaji Kaleeswaran Director of Products | Strategy Consultant Published Date: March 23, 2026 TL;DR Project Portfolio Management platforms are…

Bastin Gerald Bastin Gerald
Athena

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