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Behavioral Economics
12 Behavioral Economics Secrets for all Marketers
This blog will explore the top 12 behavioral economics concepts and their applications in marketing strategies to create a stronger…
Bastin Gerald
The Psychology of the Dunning–Kruger Effect
TL;DR The Dunning–Kruger Effect is a cognitive bias where people overestimate their abilities due to a lack of self-awareness and…
Bastin Gerald
Adverse Effects of Social Loafing in the Workplace
Introduction Collaboration is the lifeblood of every successful business, but nearly four in 10 employees say it’s lacking in their…
Bastin Gerald
5 Steps in Daily Work Routine to Improve Productivity
Productivity is one of the key factors that determine the success of an individual’s career. Producing the most amount of…
Bastin Gerald
What is an Elevator pitch? How to Write One, With an Example
You can have the vision to build a great organization that produces excellent products. But in the end, all that…
Bastin Gerald
The Effects of Self-Serving Bias at The Workplace
Our minds look for the meaning behind every good and bad thing that happens in life. We prefer positive events…
Bastin Gerald
Sunk Cost Fallacy and Failing Initiatives
The sunk cost fallacy is our habit of continuing a project we invested in, even when the downsides outweigh the…
Bastin Gerald
Bounded Rationality – Limitations and Examples
TL;DR Bounded rationality explains why people rarely make perfectly logical decisions. Limits in time, information, and mental capacity push us…
Bastin Gerald
The Psychological Reasoning Behind Barnum Effect
Introduction When you crack open a fortune cookie, the message inside is likely heartwarming or motivating, like, “You are almost…
Bastin Gerald
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