Marketing OKRs

| Category: OKR University.

The nature of marketing work necessarily entails a much broader and less defined industry standard for establishing and maintaining KPIs. Due to its highly subjective nature, marketing teams across various industries may have an overabundance of metrics or may have too few in place to establish an effective OKR. Though marketing metrics may seem more… Read more

Engineering OKRs

| Category: OKR University.

Your engineering team faces a set of challenges unique to its field. The OKR method can be a powerful and effective tool to align your engineering team’s objectives against the types of objectives and goals seen in other departmental pursuits. The OKR method is an objective management tool that breaks down goals into objectives. Objectives… Read more

Sales OKRs

| Category: OKR University.

OKR can be a powerful tool for sales teams to achieve better turnout and higher productivity than you thought possible. It serves as a convenient method to track progress and facilitate follow ups. Moverover, OKRs for sales have to be rightly owned, aligned and co-ordinated between team members to bridge substantial data flow that prevails… Read more

Implementing Your OKR

| Category: OKR University.

Step 1: Familiarize yourself with OKR Defining an OKR is easy, Objectives and Key Results, or OKRs in short, is a rigorous goal setting and tracking method invented by Andy Grover and used in Intel from its early years. For more information on what an OKR is you can see our detailed post here. Andy… Read more

Preparing for OKR

| Category: OKR University.

In the right hands, OKR’s can be the most effective goal management measure to reach your company’s objectives and reach new levels in your industry. But before you roll out your OKR method, it’s crucial to make sure that your organization is prepared to handle the implementation of a structured plan toward reaching its major… Read more

OKRs vs KPIs

| Category: OKR University.

In our discussions with many OKR enthusiasts and prospects, this is one of the most frequently asked questions. Typical follow up questions are: How are OKR and KPIs different? How are the 2 similar? Do we need OKRs if we have KPIs? KPI.org defines KPIs as follows — “Key Performance Indicators (KPIs) are the critical… Read more

Defining an OKR

| Category: OKR University.

Defining an OKR is easy, Objectives and Key Results, or OKRs in short, is a rigorous goal setting and tracking method invented by Andy Grover and used in Intel from its early years. Andy Grover derived the concept of OKR from the teachings of Peter Drucker’s Management by Objective. OKR consists of two components. Objective:… Read more