21 min read · September 25, 2026

Strategic Initiative KPIs: Four Measurement Layers, and Why Layer One Can Be Green While the Initiative Fails

An initiative delivered on time, on budget, and in full can still be worthless. Delivery is the one layer that can be perfect while nothing... Read more

Bastin Gerald
Bastin Gerald
September 25, 2026  ·  21 min read
hybrid-team
BLOG
7 min read · May 8, 2023

Everything You Need to Know About a Hybrid Team

A hybrid team mixes freelancers and employees that provide companies with faster development, increased flexibility, and access to more skill…

Bastin Gerald Bastin Gerald
strategic-planning
OKR Management
9 min read · May 7, 2026

What is Strategic Planning? What are the Steps Involved in Creating a Strategic Plan?

Bright business ideas may come from anyone with the spirit of entrepreneurship, and it is relatively easy to determine the…

Bastin Gerald Bastin Gerald
5-dei
KPIs Library
5 min read · September 1, 2023

5 DEI Metrics an Organization Should Measure

Diversity, Equity, and Inclusion (DEI) programs are often put into place by organizations to reduce unconscious bias and workplace discrimination.…

Bastin Gerald Bastin Gerald
Project-to-Product
BLOG
8 min read · May 8, 2023

Project to Product

Introduction The mindset shift from project to product is the new trend in the DevOps and digital transformation world. Any…

Bastin Gerald Bastin Gerald
strategic_okr
BLOG
6 min read · January 31, 2025

What are Strategic and Tactical OKRs, and Why Do They Matter?

Introduction In business, definitions of key terms can be critical to success. Business strategy refers to a company’s overall direction,…

Bastin Gerald Bastin Gerald
hybrid-culture
BLOG
6 min read · May 11, 2026

What is Hybrid Culture, its Benefits and Challenges?

What Is Hybrid Culture? A hybrid culture is an environment that blends virtual and in-person work arrangements. It is a…

Bastin Gerald Bastin Gerald
what-is-ratchet-effect
Behavioral Economics
6 min read · June 4, 2026

What is Ratchet Effect? Explained with Examples

Introduction A ratchet is any mechanism that allows progressive movement in one direction. Named after the ratcheting form of a…

Bastin Gerald Bastin Gerald
hybrid-workplace
BLOG
5 min read · June 28, 2023

5 Steps to Elevate Employee Experience for a Hybrid Workplace

The past two years have changed the way people work. The impact the pandemic has had on the workplace, and…

Bastin Gerald Bastin Gerald
performance-review
Performance Management
6 min read · September 28, 2023

Performance Review-Types

The performance management system can be complex and subject to many quirks and idiosyncrasies. One of the critical areas of…

Bastin Gerald Bastin Gerald
Athena

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