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Strategic Initiative KPIs: Four Measurement Layers, and Why Layer One Can Be Green While the Initiative Fails
An initiative delivered on time, on budget, and in full can still be worthless. Delivery is the one layer that can be perfect while nothing... Read more
Organizational Strategy: Meaning, Definition, and Key Elements
Introduction Organizational strategy is essential in all successful businesses, regardless of size or industry. An excellent organizational strategy improves how…
Bastin Gerald
Strategy Performance Management and its Importance
Introduction There is a big difference between reality and expectation and fixing it is integral to improving an organization’s performance.…
Bastin Gerald
What is CAC Payback Period? How Does Reducing the Payback Period Benefit Your Business?
Introduction The cost of onboarding new customers has increased by more than 60% in recent years. With the current trends…
Bastin Gerald
What Is Net Burn Rate? Impact and Control of Burn Rate
Introduction Setting goals and achieving them are integral to an organization’s day-to-day operations. Success in attaining those goals needs to…
Bastin Gerald
Calculating LTV:CAC, The Most Important KPI For Your Business
With the advent of a new wave of businesses that follow emerging business models, it has become necessary to adopt…
Bastin Gerald
Introduction and Steps in Strategy Development
What is strategy development? Strategy development identifies strategic options to help an organization grow and accomplish its goals. It involves…
Bastin Gerald
What Is A Successful Sales Strategy And How To Build One
Contrary to popular belief, good products don’t sell themselves. If you have a great product you’re passionate about, you still…
Bastin Gerald
What Are the Key Steps to A Successful Strategy Implementation?
A business manager’s key role is implementing strategy, but what does that mean? Even seasoned managers face challenges in strategy…
Bastin Gerald
What Are Strategic Priorities? 10 Steps to Set Strategic Priorities
Strategic priorities are definitions of what is vital to your company and, sometimes, the entire industry. They define the three…
Bastin Gerald
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