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Strategic Initiative KPIs: Four Measurement Layers, and Why Layer One Can Be Green While the Initiative Fails
An initiative delivered on time, on budget, and in full can still be worthless. Delivery is the one layer that can be perfect while nothing... Read more
What is a Pareto Chart and How to Create One?
Organizations often have to take important decisions that can either make or break their success. Making the right decisions at…
Bastin Gerald
Sunk Cost Fallacy and Failing Initiatives
The sunk cost fallacy is our habit of continuing a project we invested in, even when the downsides outweigh the…
Bastin Gerald
Bounded Rationality – Limitations and Examples
TL;DR Bounded rationality explains why people rarely make perfectly logical decisions. Limits in time, information, and mental capacity push us…
Bastin Gerald
10 Great OKR Examples For Design Teams
As the world transforms into a virtual marketplace, increasingly significant decisions are made on screen. The influence of the design…
Bastin Gerald
The Psychological Reasoning Behind Barnum Effect
Introduction When you crack open a fortune cookie, the message inside is likely heartwarming or motivating, like, “You are almost…
Bastin Gerald
Representativeness Heuristic and Decision-Making
Decision-making is a complex process that determines our daily lives, from choosing our meals, our significant others, our purchases, and…
Bastin Gerald
How Does Anchoring Bias Affect Decision-Making?
TL;DR Herd mentality is the human tendency to follow the crowd instead of making independent decisions. Driven by fear, uncertainty,…
Bastin Gerald
Sales Win Rate: Definition, Formula, and Techniques to Improve
Metrics are critical measures of performance for any Business and help you learn more about the productivity of your sales…
Bastin Gerald
Herd Mentality: Why Do We Want To Do What Everyone Else Does?
Introduction There are people, and then there are sheeple, which are easily influenced and conform to the majority opinion. People…
Bastin Gerald
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