21 min read · September 4, 2026

OKR Platform vs OKR Software: What’s the Difference?

OKR software handles goal-setting and progress tracking within the OKR framework. An OKR platform does all of that, and connects goals to performance reviews, project... Read more

Bastin Gerald
Bastin Gerald
September 4, 2026  ·  21 min read
Calculating LTV
BLOG
9 min read · May 8, 2023

Calculating LTV:CAC, The Most Important KPI For Your Business

With the advent of a new wave of businesses that follow emerging business models, it has become necessary to adopt…

Bastin Gerald Bastin Gerald
Strategy-Development
OKR Management
7 min read · May 11, 2026

Introduction and Steps in Strategy Development

What is strategy development? Strategy development identifies strategic options to help an organization grow and accomplish its goals. It involves…

Bastin Gerald Bastin Gerald
sales-strategy
OKR Management
12 min read · May 7, 2026

What Is A Successful Sales Strategy And How To Build One

Contrary to popular belief, good products don’t sell themselves. If you have a great product you’re passionate about, you still…

Bastin Gerald Bastin Gerald
key-steps-successful
OKR Management
8 min read · May 7, 2026

What Are the Key Steps to A Successful Strategy Implementation?

A business manager’s key role is implementing strategy, but what does that mean? Even seasoned managers face challenges in strategy…

Bastin Gerald Bastin Gerald
strategic-priorities
OKR Management
19 min read · July 31, 2026

What Are Strategic Priorities? 10 Steps to Set Strategic Priorities

Strategic priorities are definitions of what is vital to your company and, sometimes, the entire industry. They define the three…

Bastin Gerald Bastin Gerald
annual-retention-rate
BLOG
8 min read · May 8, 2023

Annual Retention Rate: Why Should You Track It?

In the current competitive market, employee retention is an essential aspect. Losing valuable employees with specialized and high-demand skills is…

Bastin Gerald Bastin Gerald
churn-rate
BLOG
8 min read · May 7, 2026

Churn Rate: What is it? Definition, Formula, and Examples

The churn rate is a percentage of the number of people who discontinue their business with you over a given…

Bastin Gerald Bastin Gerald
saas-metrics
BLOG
12 min read · February 16, 2026

8 Essential ‘SaaS Metrics’ that a SaaS Company Should Track

In line with the nature of the constantly changing tech scenario, the way software businesses deliver their products and services…

Bastin Gerald Bastin Gerald
IKEA-Effects
Behavioral Economics
8 min read · February 25, 2026

What is IKEA Effect?

TL;DR The IKEA effect is a cognitive bias where people place higher value on things they help create. In organizations,…

Bastin Gerald Bastin Gerald
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