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OKR Platform vs OKR Software: What’s the Difference?
OKR software handles goal-setting and progress tracking within the OKR framework. An OKR platform does all of that, and connects goals to performance reviews, project... Read more
The Psychological Reasoning Behind Barnum Effect
Introduction When you crack open a fortune cookie, the message inside is likely heartwarming or motivating, like, “You are almost…
Bastin Gerald
Representativeness Heuristic and Decision-Making
Decision-making is a complex process that determines our daily lives, from choosing our meals, our significant others, our purchases, and…
Bastin Gerald
How Does Anchoring Bias Affect Decision-Making?
TL;DR Herd mentality is the human tendency to follow the crowd instead of making independent decisions. Driven by fear, uncertainty,…
Bastin Gerald
Sales Win Rate: Definition, Formula, and Techniques to Improve
Metrics are critical measures of performance for any Business and help you learn more about the productivity of your sales…
Bastin Gerald
Herd Mentality: Why Do We Want To Do What Everyone Else Does?
Introduction There are people, and then there are sheeple, which are easily influenced and conform to the majority opinion. People…
Bastin Gerald
What is Cognitive Dissonance and How to Avoid the Pitfalls?
Decision making is an integral part of organizations. Taking the right decisions at the right time every time plays a…
Bastin Gerald
What is Confirmation Bias and How Does it Work?
TL;DR Confirmation bias is the tendency to seek, interpret, and remember information that supports existing beliefs while ignoring contradictory evidence.…
Bastin Gerald
What is a Marketing Qualified Lead? Definition and MQL Criteria
Introduction Marketing in the technology age creates, shares, delivers, and exchanges offerings that benefit customers, clients, partners, and society. Every…
Bastin Gerald
Annual Contract Value and its Importance For a SaaS Business
Introduction Key SaaS metrics are essential to determine the profitability of a business. They answer crucial questions such as how…
Bastin Gerald
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