21 min read · September 4, 2026

OKR Platform vs OKR Software: What’s the Difference?

OKR software handles goal-setting and progress tracking within the OKR framework. An OKR platform does all of that, and connects goals to performance reviews, project... Read more

Bastin Gerald
Bastin Gerald
September 4, 2026  ·  21 min read
okr-captain
OKR Management
25 min read · March 20, 2026

The OKR Captain: Duties and Responsibilities

Bastin Gerald Founder & CEO at Profit.co Last updated: October 31, 2022 OKR Enablement is key for any OKR program’s…

Bastin Gerald Bastin Gerald
Psychology-Behind-Availability
Behavioral Economics
10 min read · May 11, 2026

Psychology Behind Availability Heuristic and Decision Making

TL;DR The availability heuristic is a cognitive bias where people make decisions based on information that comes to mind quickly—often…

Bastin Gerald Bastin Gerald
What-is-a-Marketing-Qualified-Lead
KPIs Library
7 min read · September 22, 2023

What Are Sales Qualified Leads (SQL)? 10 Ways to Get Quality Leads

Introduction When you are considering lead generation, the quality of the lead is more important than its quantity. Sales-qualified directs…

Bastin Gerald Bastin Gerald
Psychology-Behind-Availability
Behavioral Economics
9 min read · February 13, 2026

Hindsight Bias, Assumptions and Predictability

TL;DR Hindsight bias tricks us into believing past outcomes were predictable, even when they weren’t. In organizations, this creates overconfidence,…

Bastin Gerald Bastin Gerald
okr-startups
OKR Examples
11 min read · April 8, 2026

10 Great OKR Examples For Startups

Introduction: Startups have been a buzzword that has been doing the rounds for quite a while. In their initial development…

Bastin Gerald Bastin Gerald
Organizational-strategy
OKR Management
9 min read · June 4, 2026

Organizational Strategy: Meaning, Definition, and Key Elements

Introduction Organizational strategy is essential in all successful businesses, regardless of size or industry. An excellent organizational strategy improves how…

Bastin Gerald Bastin Gerald
performance-management
OKR Management
10 min read · May 14, 2026

Strategy Performance Management and its Importance

Introduction There is a big difference between reality and expectation and fixing it is integral to improving an organization’s performance.…

Bastin Gerald Bastin Gerald
what_is_cac
KPIs Library
8 min read · May 8, 2023

What is CAC Payback Period? How Does Reducing the Payback Period Benefit Your Business?

Introduction The cost of onboarding new customers has increased by more than 60% in recent years. With the current trends…

Bastin Gerald Bastin Gerald
What-Is-Net-Burn-Rate
KPIs Library
6 min read · May 8, 2023

What Is Net Burn Rate? Impact and Control of Burn Rate

Introduction Setting goals and achieving them are integral to an organization’s day-to-day operations. Success in attaining those goals needs to…

Bastin Gerald Bastin Gerald
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