11 min read · July 10, 2026

AI Agents in Your RACI: Where They Fit

AI agents in a RACI chart can hold Responsible, Consulted, or Informed roles, but never Accountable. Most organizations deploy agents without updating governance, which creates... Read more

Bastin Gerald
Bastin Gerald
July 10, 2026  ·  11 min read
reduce_customer_churn
Marketing KPIs
5 min read · July 11, 2023

3 Ways to Leverage Marketing KPIs to Reduce Customer Churn

As a business owner, there’s nothing quite as satisfying as repeat business from your customers Besides the sense of satisfaction,…

Bastin Gerald Bastin Gerald
10-creative-employee-engagement-ideas-that-work-in-2021
Employee Engagement
8 min read · June 4, 2026

10 Creative Employee Engagement Ideas that Work in 2026

What is Employee Engagement? Definition: Employee engagement is essentially the nature of the relationship between an organization and its employees.…

Bastin Gerald Bastin Gerald
The OKR Framework works!
OKR Management
5 min read · May 11, 2026

The OKR Framework works!

The OKR framework was made popular by Google, and it credits much of its success to the goal setting model.…

Bastin Gerald Bastin Gerald
How-OKR-System-can-scale-up
OKR Management
9 min read · May 8, 2023

How OKR system can scale up your start up rapidly

If you want to go for a quick weekend getaway, there are two ways of doing it. You can select…

Bastin Gerald Bastin Gerald
How-google-uses-OKRs-to-get-results consistently
OKR Management
4 min read · May 8, 2023

How Google Uses OKRs to Get Results Consistently?

If you’re learning about OKRs, you might have heard that many industry-leading companies have used this goal-setting framework to achieve…

Bastin Gerald Bastin Gerald
OKRs for goal setting & Ensuring outcomes
OKR Management
6 min read · December 31, 2025

OKRs for goal setting & Ensuring outcomes

TL;DR OKRs (Objectives and Key Results) provide a structured framework for goal setting and achieving measurable outcomes. Profit.co’s OKR software…

Bastin Gerald Bastin Gerald
What is employee recognition
Employee Engagement
10 min read · August 11, 2025

What is Employee Recognition & Why is it Important?

What is Employee Recognition? Employee recognition is to openly acknowledge the employees’ contributions and appreciate them for it. Recognition can…

Bastin Gerald Bastin Gerald
Top 12 Employee Retention Strategies
Employee Engagement
11 min read · June 8, 2026

Top 12 Employee Retention Strategies that Work

Human resources are among the top assets of an organization. Without the right employees with suitable skill sets in the…

Bastin Gerald Bastin Gerald
10-great-it-security-okr-examples
IT Security OKRs
14 min read · April 28, 2026

10 Great Examples of IT Security OKRs

IntroductionIT security management describes the structured fitting of security into an organization. It specifies the aspects of establishing, implementing, operating,…

Bastin Gerald Bastin Gerald
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