21 min read · September 25, 2026

Strategic Initiative KPIs: Four Measurement Layers, and Why Layer One Can Be Green While the Initiative Fails

An initiative delivered on time, on budget, and in full can still be worthless. Delivery is the one layer that can be perfect while nothing... Read more

Bastin Gerald
Bastin Gerald
September 25, 2026  ·  21 min read
Loan-to-Value
Finance KPIs
3 min read · May 15, 2023

Loan to Value

Abbreviated as LTV, the loan to value ratio is a risk assessment measurement. It is used to calculate the amount…

Bastin Gerald Bastin Gerald
Internal-Rate-of-Return
Finance KPIs
3 min read · May 15, 2023

Internal Rate of Return

The internal rate of return, also abbreviated as IRR, is used to identify which future projects or capital investments will…

Bastin Gerald Bastin Gerald
Interest-Coverage-Ratio
Finance KPIs
3 min read · May 15, 2023

Interest Coverage Ratio

The financial ratio known as interest coverage ratio determines whether a company is able to make interest payments on its…

Bastin Gerald Bastin Gerald
Gross-vs-Net
Finance KPIs
3 min read · May 15, 2023

Gross vs. Net

Gross and net usually refer to income and it is also something that seems quite difficult to understand for some…

Bastin Gerald Bastin Gerald
Gross-Profit
Finance KPIs
3 min read · June 8, 2026

Gross Profit

The profitability ratio called gross profit (also known as gross profit margin) is used to calculate the percentage of sales…

Bastin Gerald Bastin Gerald
gross-margin-ratio
Sales KPIs
3 min read · February 1, 2024

Gross Margin Ratio

Also a profitability ratio, the gross margin ratio compares a business’ gross margin to its net sales, measuring if a…

Bastin Gerald Bastin Gerald
Goodwill-to-Assets
Finance KPIs
3 min read · May 15, 2023

Goodwill to Assets

The financial measurement called goodwill to assets is used to compare the intangible assets of a company – like a…

Bastin Gerald Bastin Gerald
Free-Cash-Flow
Finance KPIs
3 min read · May 15, 2023

Free Cash Flow

Usually abbreviated as FCF, the Free Cash Flow is an efficiency as well as a liquidity ratio. It calculates how…

Bastin Gerald Bastin Gerald
fixed-charge-coverage-ratio
Finance KPIs
3 min read · February 1, 2024

Fixed Charge Coverage Ratio

Whether a company is able to pay off its fixed charges or expenses with its own income or not –…

Bastin Gerald Bastin Gerald
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