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Years of service recognition is a structured program that acknowledges employees at specific tenure milestones, typically 1, 3, 5, 10, 15, and 20+ years, with... Read more
In today’s article, we’ll discuss about the newsletter signup conversion rate. We’ll answer the most frequently asked questions on the…
Bastin Gerald
This is a term that will help you figure out if your marketing campaigns were successful. There’s no need for…
Bastin Gerald
The net promoter score, whose abbreviation is NPS, aims at assessing a customer’s willingness to promoting a specific product to…
Bastin Gerald
Among the three basic marketing metrics strategies every business should be measuring you might find this unusual, yet very useful…
Bastin Gerald
If you’re not new in the marketing world, you’ve probably heard about the LTV: CAC metric. Short for Lifetime Value:…
Bastin Gerald
Without a doubt, one of the most significant measurements for tracking your marketing process is the lead conversion rate. Lead…
Bastin Gerald
Nowadays, a brand’s online performance is imminently linked with its keyword performance. To that end, the keyword ranking performance metric…
Bastin Gerald
When it comes to marketing campaigns, sales are the most important things to consider. The more you sell, the more…
Bastin Gerald
If you aim at selling a product or service online, you are already possessing a conversion funnel and therefore, the…
Bastin Gerald
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