8 min read · August 12, 2026

Years of Service Recognition: Milestone Programs, Ideas, and Award Examples

Years of service recognition is a structured program that acknowledges employees at specific tenure milestones, typically 1, 3, 5, 10, 15, and 20+ years, with... Read more

Bastin Gerald
Bastin Gerald
August 12, 2026  ·  8 min read
First Visit Metric
Marketing KPIs
3 min read · May 8, 2023

First Visit Metric

We all know that first impressions are crucial, regardless of where we are. Whether we are trying to impress a…

Bastin Gerald Bastin Gerald
Goal Completion Rate
Marketing KPIs
3 min read · May 8, 2023

Goal Completion Rate

Utilizing digital marketing metrics is highly recommended for assessing your campaign’s effectiveness. And the goal completion rate makes no exception…

Bastin Gerald Bastin Gerald
External Website Links
Marketing KPIs
3 min read · May 8, 2023

External Website Links

We’ll start with defining what an external website link is. To that end, an external website link is a hyperlink…

Bastin Gerald Bastin Gerald
End Action Rate KPI
Marketing KPIs
2 min read · May 8, 2023

End Action Rate KPI

We live in the era of continually evolving technology. This could make it a real challenge for companies to up…

Bastin Gerald Bastin Gerald
Dormancy Rate
Marketing KPIs
3 min read · May 8, 2023

Dormancy Rate

Fact: sleeping or just taking a nap is good for your health. But when it comes to marketing, dormancy rates…

Bastin Gerald Bastin Gerald
Customer Share by Category
Marketing KPIs
3 min read · May 8, 2023

Customer Share by Category

Today we’ll be looking in customer share and why this is one more important than market share, in our opinion.…

Bastin Gerald Bastin Gerald
Customer Attrition
Marketing KPIs
3 min read · May 8, 2023

Customer Attrition

Customers don’t always stay with a company forever. For multiple reasons, they leave, and you are left with fewer customers…

Bastin Gerald Bastin Gerald
Cost-per-Lead-Metric
Marketing KPIs
2 min read · May 8, 2023

Cost per Lead Metric

The cost per lead is an essential metric for several reasons. A marketing campaign is only profitable when it reaches…

Bastin Gerald Bastin Gerald
Cost Per Action
Marketing KPIs
3 min read · May 8, 2023

Cost per Action (CPA)

The Cost per Action is a payment model used in online advertising, in which the payment is based only on…

Bastin Gerald Bastin Gerald
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