10 min read · July 16, 2026

What is People Analytics and Why does Most HR Data Fail to Drive Decisions?

People analytics is the practice of using employee data, from performance reviews, goal completion, and engagement scores, to make evidence-based workforce decisions. It replaces gut-feel... Read more

Bastin Gerald
Bastin Gerald
July 16, 2026  ·  10 min read
Thought Leadership
8 min read · April 27, 2026

Eliminating Manual Reports: The Case for Automated Benefit Realisation Dashboards

How to recover hundreds of person-hours per quarter and get better data in the process The Manual Report Is the…

Bastin Gerald Bastin Gerald
Mission Profit Insight
21 min read · April 27, 2026

Ending the Subjectivity Problem: Objective Performance Assessment for Federal Workers

ABSTRACT The federal performance appraisal system is widely regarded as one of the most dysfunctional elements of civil service management.…

Bastin Gerald Bastin Gerald
Mission Profit Insight
20 min read · April 27, 2026

Generational Profit: The Case for Long-Horizon Performance Metrics in Government

ABSTRACT Democratic governments are structurally biased against the future. Electoral cycles, annual budget processes, leadership tenure patterns, and performance measurement…

Bastin Gerald Bastin Gerald
Mission Profit Insight
22 min read · April 27, 2026

The Balanced Scorecard and OKRs: How to Run Both Frameworks Simultaneously Without Losing Your Mind

ABSTRACT Most government agencies that are adopting OKRs already have a Balanced Scorecard — or something functionally equivalent to one.…

Bastin Gerald Bastin Gerald
Thought Leadership
8 min read · April 27, 2026

How VROs Should Challenge At-Risk Benefits Before It’s Too Late

How VROs Should Challenge At-Risk Benefits Before It’s Too Late The playbook for value realisation officers who want to catch…

Bastin Gerald Bastin Gerald
Mission Profit Insight
24 min read · April 27, 2026

Citizen Profit: Measuring and Improving the Government-Citizen Experience

ABSTRACT The government-citizen relationship is conducted through service interactions — applications, renewals, inquiries, complaints, benefit deliveries, and the countless moments…

Bastin Gerald Bastin Gerald
Thought Leadership
6 min read · April 27, 2026

The Rise of Continuous Value Tracking in Enterprise Portfolio Management

The Rise of Continuous Value Tracking in Enterprise Portfolio Management How the discipline of measuring investment outcomes in real time…

Bastin Gerald Bastin Gerald
Government Agency
22 min read · April 27, 2026

Digital Transformation Profit: Measuring the ROI of Government Technology Investments

ABSTRACT The U.S. federal government spends approximately $100 billion on IT annually — and fails to deliver the intended value…

Bastin Gerald Bastin Gerald
Government Agency
20 min read · April 27, 2026

Health Profit: How Government Agencies Can Measure and Improve Population Health Outcomes

ABSTRACT Population health is the most complex, most consequential, and most underperformed domain of government mission. The United States spends…

Bastin Gerald Bastin Gerald
Athena

Welcome to Profit.co 👋

How can I help you today?