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Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
Expense-Ratio
Finance KPIs
3 min read · November 14, 2018

Expense Ratio

Have you heard the term “expense ratio”, but it confused you? In that case, you’ve come to the right place,…

Bastin Gerald Bastin Gerald
return-on-invested-capital
Finance KPIs
3 min read · November 14, 2018

Return On Invested Capital

If you are the accountant of a business, there are certain things that you may want to keep in mind…

Bastin Gerald Bastin Gerald
equity-ratio
Finance KPIs
3 min read · November 14, 2018

Equity Ratio

An equity ratio calculates the number of assets financed by owners’ investments. Basically, it does so by comparing the total…

Bastin Gerald Bastin Gerald
Return on Investment
Finance KPIs
3 min read · November 14, 2018

Return on Investment

As an investor, you will want to know that the company you are placing your bets on will bring a…

Bastin Gerald Bastin Gerald
return-on-net-assets
Finance KPIs
3 min read · November 14, 2018

Return On Net Assets

RONA – It may sound like some fancy name for a fancy person, but it’s actually the name of a…

Bastin Gerald Bastin Gerald
Equity-Multiplier
Finance KPIs
3 min read · November 14, 2018

Equity Multiplier

You may be wondering what equity multiplier means. Well, it’s a leverage ratio that basically measures the part of the…

Bastin Gerald Bastin Gerald
Return On Operating Assets
Finance KPIs
3 min read · November 14, 2018

Return On Operating Assets

A company needs a fair number of operating assets in order to continue functioning. This is practically what keeps the…

Bastin Gerald Bastin Gerald
return_on_retained_earnings
Finance KPIs
3 min read · November 14, 2018

Return On Retained Earnings

The amount of money you allocate for the growth of the company tells a lot about the growth potential of…

Bastin Gerald Bastin Gerald
return-on-sales
Finance KPIs
3 min read · November 14, 2018

Return on Sales

This financial ratio is used to show how efficient a company is at using its revenue in order to generate…

Bastin Gerald Bastin Gerald
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